Top-Ranked Nickelodeon Announces its 2010-11 Season Programming Slate at Annual Upfront Presentation

Top-Ranked Nickelodeon Announces its 2010-11 Season Programming Slate at Annual Upfront Presentation

Six New Shows, New Seasons of 16 Returning Hit Series Coming to Nick's Schedule Five New Series to Launch Across Nick's Digital Nets -- TeenNick, Nicktoons and Nick Jr. Nick's Upfront Event in NYC Highlighted with Special Performances by Pop Singing Sensation Justin Bieber and Nick's Own Big Time Rush; and Appearances by M. Night Shyamalan, Miranda Cosgrove, Victoria Justice and Jamie Kennedy

NEW YORK, March 11 /PRNewswire/ -- At its 2010 annual upfront presentation which featured top talent across the worlds of television, music and film, Nickelodeon today announced a slate of new programming that will be added to the network's 2010-11 schedule, including: six new series and new seasons of 16 returning hits such as top-ranked iCarly, SpongeBob SquarePants and Team Umizoomi. Additionally, five brand-new series will bow across Nick's digital nets, which include TeenNick, Nick Jr. and Nicktoons, during the 2010-11 season. Nickelodeon, the top-ranked basic cable network in total day for almost 16 years, is poised to close 1Q10 as its most-watched quarter ever in its 30-year history and just celebrated January as its most-watched month ever.

Held this morning at the Hammerstein Ballroom in New York City, Nickelodeon's upfront presentation featured special guest appearances and contributions from: M. Night Shyamalan, director of Paramount Pictures' and Nickelodeon Movies' upcoming feature film The Last Airbender; Miranda Cosgrove, star of iCarly, basic cable's top kid and tween series; Victoria Justice, from the upcoming Nickelodeon live-action series Victorious; and Jamie Kennedy, star of the animated hit Fanboy and Chum Chum. The event was capped by musical performances from Nick's Big Time Rush, and pop singing sensation Justin Bieber, who sang his hit songs, "One Time" and "Baby."

Six new series will be added to Nickelodeon's programming line-up this season, including:

-- House of Anubis (working title) will debut in fall 2010. From
Nickelodeon, in partnership with Belgium-based Studio 100, House of
Anubis is a long-form mystery series and the first-ever Nickelodeon
live-action show produced in Europe. Originally made for Nickelodeon
in Holland, this new global version follows eight students trying to
solve a hidden mystery at an English boarding school while dealing
with the highs and lows of their teenage years. House of Anubis is
produced in the UK by Lime Pictures.
-- Victorious, starring Victoria Justice (Zoey 101), co-produced by Sony
Music and created and executive produced by television hit-maker Dan
Schneider, follows Tori Vega (Justice) as she unexpectedly finds
herself navigating life at an elite performing arts high school.
Featuring an ensemble cast of teens who act, sing, dance and perform
to original music, Victorious will premiere on Nickelodeon on
Saturday, March 27, right after the 23rd annual Nickelodeon's Kids
Choice Awards.
-- Kung Fu Panda: The Series, Nickelodeon's second collaboration with
DreamWorks Animation, chronicles the further adventures of Po, the
energetic, enthusiastic, always hungry martial arts panda as he
protects the Valley of Peace from threats of all kind. Based on
DreamWorks Animation's hit feature film Kung Fu Panda, the Nick
animated series is executive produced by Cheryl Holliday (King of the
Hill, Still Standing, Father of the Pride) and produced at
Nickelodeon's Burbank, Calif. Animation Studios.
-- Planet Sheen, executive produced by Steve Oedekerk, Keith Alcorn (The
Adventures of Jimmy Neutron, Boy Genius) and Jim Hope (George Lopez),
is the intergalactic tale of Sheen Guevera Estevez--the hyperactive,
attention span-challenged kid from Nickelodeon's hit Jimmy
Neutron--who crash lands on Zeenu and deals with bizarre customs and
strange-looking creatures as he tries to return home. Planet Sheen is
produced by O Entertainment for Nickelodeon.
-- T.U.F.F. Puppy, created and executive produced by Nickelodeon
hit-maker Butch Hartman, follows the gung-ho, dim-witted dog named
Dudley Puppy who is thrust into the role of "hero" when recruited by
the super secret crime fighting organization, T.U.F.F. (Turbo
Undercover Fighting Force) to protect his hometown against the evil
animal organization, D.O.O.M. (Diabolical Order of Mayhem). T.U.F.F.
Puppy is produced at the Nickelodeon Animation Studios in Burbank,
Calif.
-- Bubble Guppies is a new interactive, animated variety show for
preschoolers set in a vibrant 3D, CGI-animated underwater classroom.
Bubble Guppies -- created by Robert Scull and Jonny Belt (The
Backyardigans) -- has an emergent curriculum: ideas that emerge from
preschoolers' own discoveries. Each episode will delve into a
preschool topic from a variety of angles as the cast and viewers
explore the swaying kelp forests, coral reefs and undersea gardens of
their aquarium-inspired surroundings.

Brand-new seasons of 16 hit blockbuster series will be featured in Nick's 2010-11 schedule:

Live action:
-- iCarly, basic cable's top kid and tween series; True Jackson, VP;
BrainSurge; and the award-winning Nick News with Linda Ellerbee.
-- Big Time Rush, Nick's newest live-action, record-setting series; and
The Troop, which have been picked up for second seasons.

Animation:
-- SpongeBob SquarePants and The Penguins of Madagascar, the top two
programs with kids 2-11 on television; and The Fairly OddParents.
Additionally, Nick at Nite will premiere the second season of the
family favorite Glenn Martin, DDS, on Father's Day, June 20, 2010.
-- Fanboy and Chum Chum, which has been picked up for a second season.

Preschool:
-- Team Umizoomi, the number-one preschool show on all of television
since debuting Jan. 25, 2010; Go, Diego, Go!; The Wonder Pets; and The
Backyardigans.
-- Dora the Explorer, which is celebrating its 10th anniversary this year
with four prime-time specials; an original documentary produced by
Academy Award®-nominated Brett Morgen (The Kid Stays in the Picture);
new online Dora content; and the "Beyond the Backpack" pro-social
campaign championing overall school readiness for preschoolers.

Nick's digital nets--TeenNick, Nicktoons and Nick Jr.--will also add a total of five new shows:

-- Gigantic, coming this season to TeenNick, is the network's second
collaboration with award-winning production company Reveille. The
half-hour series takes a fictional look at the glitzy, chaotic and
often outrageous life of being a Hollywood "it" kid. Shot at various
locations around Los Angeles, Gigantic features an ensemble cast that
includes Grace Gummer and Gia Mantegna as two of the lead characters.
-- Voltron Panthera Force will premiere on Nicktoons this season. The
series follows the exploits of a group of five young cadets brought
together under trying circumstances to form a newly appointed Voltron
Lion Squad dubbed the "Panthera Force." Voltron Panthera Force is a
World Events Production in conjunction with Kick Start Production.
-- Dragon Ball Z Kai, premiering on Nicktoons in May 2010, follows the
last descendants of an evil race of warriors, known as the Saiyans, on
their collision course with Earth. Goku--the strongest fighter on the
planet--is all that stands between humanity and extinction and must
face the villainous Saiyan warlord. Dragon Ball Z Kai is developed by
Funimation Entertainment.
-- Teenage Mutant Ninja Turtles, debuting this season on Nicktoons, is
based on four mutant turtles--trained in the art of Ninjitsu--who
battle evil from the New York sewers. The animated series was
recently acquired by Nickelodeon and is jointly produced by 4Kids
Entertainment and Mirage Studios. Teenage Mutant Ninja Turtles is
considered one of the most popular kids' television programs and was
created in 1984 by Kevin Eastman and Peter Laird as a successful comic
book series.
-- Dino Dan will premiere fall 2010 on Nick Jr. The new original series
combines live-action with CGI-animation to create an adventure-filled
modern day world where dinosaurs roam freely. Developed and produced
by Sinking Ship Entertainment and directed by J.J. Johnson, Dino Dan
will deal with relatable kids' issues and teach preschoolers
scientific information from new species to dinosaur vocabulary. Dino
Dan was co-developed by real life palaeontologist-in-training,
11-year-old Daniel Cook.

Nickelodeon is approaching its 16th straight year as basic cable's top network in total day with kids 2-11, 6-11 and total viewers. Its 1Q 2010 to date performance will mark Nick's 60th consecutive quarter as basic cable's top total day network for kids 2-11, 6-11 and total viewers--the longest run of its kind. Nickelodeon also leads its direct competition with boys 2-11, 6-11 and 9-14 by double-digit percentages. For the quarter to date, Nickelodeon boasts six of the top 10 programs for kids 2-11, five of the top 10 programs for kids 6-11 and tweens, and the top five preschool programs on broadcast and basic cable television (source: NMR, Live+7 Blended with Live+SD 12/28/09-2/21/10, Live + Same Day data 2/22/10-3/7/10).

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, Joanna.Roses@nick.com, or
Marianne Romano, +1-310-752-8208, Marianne.Romano@nick.com, both of
Nickelodeon

Web Site: http://www.nick.com/

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