Proyecto 40 Celebrates Four Years Contributing to a More Informed Society

Proyecto 40 Celebrates Four Years Contributing to a More Informed Society

- Ricardo Salinas is proud to create a different television, for a free Mexico -

MEXICO CITY, March 23 /PRNewswire-FirstCall/ -- TV Azteca, S.A. de C.V. (BMV: TVAZTCA; Latibex: XTZA), one of the two largest producers of Spanish-language television programming in the world, announced that Proyecto 40, a pluralistic television alternative in Mexico, celebrated four years of providing content that helps to consolidate a more informed and free society.

Ricardo Salinas, President and Founder of Grupo Salinas, hosted the celebration yesterday in Mexico City, and emphasized the need to continue seeking "a different television, a TV for a free Mexico; for people who want to think and understand, and pursue something more."

In front of an audience composed by more than 500 people, among intellectuals, officials, columnists, commentators, media personalities and staff members, Mr. Salinas was pleased and proud to know that in these four years Proyecto 40 has constructed a top quality television.

Luis Armando Melgar, Proyecto 40´s Director, said: "We have evolved to become a television that educates and entertains, which makes the difference, which leads the way, which drives the niche television in our country. Forty-three programs, twenty-four sections, five documentary segments and seven information programs throughout the week, represents a greater commitment that goes beyond the rating. Our focus is to enhance awareness, is to be the television that Mexico lives, a television that awakens Mexico."

In the event, Proyecto 40's new image was presented, an image that confirms that its programming stimulates, proposes, motivates, challenges, and provokes, making a television that "Stimulates Your Mind."

Company Profile

TV Azteca is one of the two largest producers of Spanish-language television programming in the world, operating two national television networks in Mexico, Azteca 13 and Azteca 7, through more than 300 owned and operated stations across the country. TV Azteca affiliates include Azteca America Network, a new broadcast television network focused on the rapidly growing U.S. Hispanic market, and Azteca Web, an Internet company for North American Spanish speakers.

TV Azteca is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, contributing to build the middle class of the countries in which they operate, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates a as a management development and decision forum for the top leaders of member companies. The companies include: TV Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx) and Grupo Iusacell (www.iusacell.com). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.

Except for historical information, the matters discussed in this press release are forward-looking statements and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Other risks that may affect TV Azteca and its subsidiaries are identified in documents sent to securities authorities.

Source: TV Azteca, S.A. de C.V.

CONTACT: Investor Relations: Bruno Rangel, + 52 (55) 1720 9167,
jrangelk@tvazteca.com.mx; Fernanda Gonzalez-Rul, + 52 (55) 1720 0041,
fgrul@tvazteca.com.mx; Press Relations: Tristan Canales, + 52 (55) 1720 1441,
tcanales@gruposalinas.com.mx; Daniel McCosh, + 52 (55) 1720 0059,
dmccosh@tvazteca.com.mx

Web Site: http://www.gruposalinas.com/

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