'My World' Interactive Showcase Takes Center Stage at The Cable Show 2010

'My World' Interactive Showcase Takes Center Stage at The Cable Show 2010

NCTA's Industry Exhibit Highlights Nexus of Entertainment and Technology and the Many Benefits of Broadband to American Consumers

WASHINGTON, March 23 /PRNewswire/ -- The many ways in which cable's innovative content and distribution platform improve the way consumers live, work, and play will be featured in "My World - Powered by Cable," a forward-looking, consumer-focused content and technology pavilion at The Cable Show 2010.

The Cable Show 2010, the 59th Annual Convention and International Exposition of the National Cable & Telecommunications Association (NCTA), will take place May 11-13 in Los Angeles.

"My World" will be a 27,000 square-foot exhibit built to resemble a movie studio lot, and it will include homes, schools, parks, and businesses. The special exhibit is being produced by NCTA in cooperation with Time Warner Cable - the cable system operator in Los Angeles - cable programming networks, technology solutions providers, and other select partners.

"With The Cable Show in Los Angeles this year, we have a great opportunity to showcase both our industry's extraordinary content and how our technology is delivering a vast array of world-class entertainment, innovative new media applications, and critical information to consumers, in ways that are more personal, portable and immersive than ever," said Kyle McSlarrow, President & CEO, NCTA. "Cable's broadband technology platform has opened up a whole new world for how we discover, share, and consume content in and out of the home."

"My World" will showcase cable's leadership in building and maintaining large, sophisticated, nationally-scaled networks for distribution of video, voice, high-speed data and wireless entertainment and information services to consumers across America. The exhibit will explore the intersection of award-winning content and innovative new delivery platforms looking forward three to five years.

Demonstrations of advanced equipment, services, and content offered, supported, and/or enabled by cable's broadband networks will include:

-- Multi-platform, time- and place-shifted TV ("TV Everywhere/Anywhere")
-- Next generation program guides and user interfaces
-- 3D TV delivered to your living room
-- DOCSIS 3.0 high-speed data
-- Tru2way and enhanced TV interactive applications
-- Voice over IP solutions
-- Enterprise video, voice and high-speed data
-- Networked home technologies
-- Home automation and control/energy management systems
-- Broadband-enabled home appliances
-- Home security and monitoring
-- WiMAX mobile broadband
-- Advanced videoconferencing systems
-- Portable media across multiple devices and platforms
-- Social networking/social television
-- Online video gaming
-- Commercial services for retail and hospitality industries
-- Broadband educational applications in and out of the classroom

In addition to a variety of lifestyle-themed environments, a special "Red Carpet" section within the cityscape will highlight cable's leadership in providing rich, diverse and cutting-edge content that continues to receive critical acclaim.

Organizers are planning to announce shortly the availability of a mobile application which enables attendees to use interactive maps on their Smartphones to navigate My World's many venues, learn more about what is inside, and download information on the products and services inside the interactive exhibit, among other features.

Additional details, including a list of confirmed partners, will be announced soon and will be posted at www.thecableshow.com/myworld. For more information about exhibiting at The Cable Show 2010, contact NCTA Convention Headquarters at (202) 463-7905 or e-mail exhibitinfo@ncta.com.

NCTA is the principal trade association for the U.S. cable industry, representing cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks. The cable industry is the nation's largest broadband provider of high-speed Internet access, serving more than 40 million customers, after investing more than $145 billion to build two-way digital networks with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to more than 20 million American consumers.

Source: The Cable Show 2010

CONTACT: Joy Sims, +1-202-222-2350; Eric Thomas, Fratelli Group,
+1-202-822-9491

Web Site: http://www.thecableshow.com/myworld

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