HBO and American Airlines C.R. Smith Museum Invite Visitors to Thank World War II Veterans and Active Military Via Video Tribute Kiosks

HBO and American Airlines C.R. Smith Museum Invite Visitors to Thank World War II Veterans and Active Military Via Video Tribute Kiosks

Record Your Own Video Tribute Message and Be A Part of The HBO 'Pacific' Tribute Campaign

FORT WORTH, Texas, March 19 /PRNewswire-FirstCall/ -- In honor of World War II veterans, and in appreciation of active military members, HBO is launching a video tribute campaign for our troops in partnership with national museums dedicated to preserving the history of WWII. Visitors to the American Airlines C.R. Smith Museum now have the chance to record a video "thank you" message that will become part of a national tribute.

Select video will be collected for a montage that will appear on HBO.com and will be distributed to the troops through partnerships with military and veterans organizations.

HBO Pacific Tribute Campaign Kiosks in the C.R. Smith Museum Exhibit Gallery will allow visitors to thank veterans and active military with a 30-second video message, free of charge. The touch-screen kiosk is as easy to use as an ATM. The kiosk uses a new technology, called MeTV, that lets individuals record a high-definition video and e-mail it to any address. MeTV is the first live, location-based broadcast network that embodies many of today's top social media trends. All videos recorded at the C.R. Smith Museum will go directly to HBO where select videos will be included in the national montage. There is also an option to send the video directly to a soldier for those with a friend or family member currently serving.

The HBO Pacific Tribute Campaign kiosk will be at American Airlines C.R. Smith Museum through May. Museum hours are Tuesday through Saturday, 10 a.m. to 6 p.m. For those that are unable to attend, HBO is also offering access to a desktop application that lets individuals with a Webcam record a video message at home. For more information on the C.R. Smith Museum, visit our Web site at www.crsmithmuseum.org.

The American Airlines C.R. Smith Museum is pleased to be part of this national project to let our troops know how much we appreciate their dedication to serving our country. The C.R. Smith Museum is committed to honoring those who served our country in WWII, as well as recognizing the sacrifices and contributions of our active duty soldiers and their families.

The tribute campaign coincides with the premiere of HBO's epic miniseries The Pacific, based on the true stories of World War II Marines and executive-produced by Tom Hanks, Steven Spielberg and Gary Goetzman. The Pacific tracks the intertwined real-life journeys of three U.S. Marines across the vast Pacific Theater during World War II, from their first battle at Guadalcanal to their return home after V-J Day. The Pacific aired Part One on Sunday, March 14 (9 p.m. ET/PT), and will be followed by other parts on consecutive Sundays at the same time through May 16.

"We are honored to help provide an opportunity for friends, family, neighbors and everyday citizens to thank veterans and active duty military members for their service to our country," said Zach Enterlin, Vice President of Advertising and Promotions, HBO. "Our hope is that the faces and voices in these personal video messages will demonstrate the true, heartfelt gratitude our nation owes to the men and women of our armed forces."

About C.R. Smith Museum

The American Airlines C.R. Smith Museum is much more than a museum. It's a sight-and-sound, hands-on, window-seat look at the world of flight. An adventure offering you a chance to hear, see, touch and be a part of the exciting aviation industry. A great place for the entire family-or a group-to enjoy time and time again. Fun with Science and History!

About The Pacific

The Pacific tracks the intertwined real-life journeys of three U.S. Marines - Robert Leckie (James Badge Dale), Eugene Sledge (Joe Mazzello) and John Basilone (Jon Seda) - across the vast canvas of the Pacific Theater during World War II. The miniseries follows these men and their fellow Marines from their first battle with the Japanese on Guadalcanal, through the rain forests of Cape Gloucester and the strongholds of Peleliu, across the bloody sands of Iwo Jima and through the horror of Okinawa, and finally to their triumphant but uneasy return home after V-J Day.

The HBO Miniseries presentation of a Playtone and DreamWorks production is executive produced by Tom Hanks, Steven Spielberg and Gary Goetzman, the producing team behind the Emmy® Award-winning and Golden Globe-winning 2001 HBO miniseries Band of Brothers. Hanks and Goetzman also executive produced the HBO miniseries John Adams, which won a record-breaking 13 Emmys® in 2008. The Pacific debuts with Part One on Sunday, March 14 (9:00pm ET/PT), followed by other parts debuting on consecutive Sundays at the same time through May 16.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services - HBO® and Cinemax® - to approximately 41 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand® and Cinemax On Demand(SM), as well as HBO GO(SM), HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video on demand products HBO On Demand and HBO Mobile®, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

About MeTV

MeTV® is the first ever location-based two-way broadcast platform and branding network that broadcasts LIVE from any event to any location in the connected world. With just a few touches to the dynamic touch-screen monitor, users can easily record and send a 30-second video message. With a simple click on the received video, viewers connect back to the user's website. Through social media links, MeTV can put a user's icon on thousands of Twitter feeds and Facebook pages. MeTV® has created video-message programs for Pepsi, Kodak, Intel, Harley-Davidson, McDonalds and placed kiosks at cultural venues including the Art Institute of Chicago, Toronto International Film Festival and New York City Fashion Week. MeTV's Virtual Concierge lets hotel guests browse information on local attractions, check flight status, and send video messages home. For more information, contact info@metv.com.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE:AMR)

AmericanAirlines® We know why you fly®
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com

Source: American Airlines

CONTACT: Corporate Communications of American Airlines, +1-817-967-1577,
mediarelations@aa.com; or Laura Young of HBO, +1-212-512-5948,
laura.young@hbo.com; or BobbyeJo Coke of C.R. Smith Museum, +1-817-967-5993,
Bobbyejo.coke@aa.com, or MeTV, info@metv.com

Web Site: http://www.aa.com/
http://www.crsmithmuseum.org/
http://www.hbo.com/

-------
Profile: intent