Fox Sports Chooses RRSat for Distribution to Europe, the Middle East & North Africa

Fox Sports Chooses RRSat for Distribution to Europe, the Middle East & North Africa

RE'EM, Israel, March 15, 2010/PRNewswire-FirstCall/ -- RRsat Global Communications Network Ltd. (NASDAQ: RRST), a
rapidly growing provider of comprehensive content management and global
distribution services to the television and radio broadcasting industries,
announced today that it has signed a distribution agreement with FOX Sports,
a leading sports channel and a division of the FOX Broadcasting Company. FOX
Sports, the flagship network of the FOX Sports Television Group, is America's
top-rated network for sports for 13 straight years (1997-2009), FOX Sports
boasts rights agreements with each of the United States's highest-rated
sports.

Distribution of FOX Sports via the Eurobird-9 satellite in
MPEG-4 format provides the FOX Sports Television Group with increased, yet
cost-effective, coverage within Europe, the Middle East and North Africa, and
with the possibility to add HD format in the future.

"We are proud that a major and leading sports channel, such as
FOX Sports, chose RRsat to expand its distribution of leading US sports into
Europe and the Middle East," commented Lior Rival, Vice President, Sales and
Marketing of RRsat. "We believe the fact that FOX Sport's decision to expand
their relationship with us, testifies their satisfaction with our existing
services. We believe our expanding relationship with FOX could lead to
significant additional business with FOX in the future. In addition, with
this agreement, RRsat will be increasing the highly successful SD feed
already being distributed to Israeli television operators with a parallel HD
feed."

"As one of the leading providers of sports coverage in the
United States, we have a global audience and distribution is a key and an
uncompromising undertaking for us," commented Julio R. Sobral, SVP Broadcast
Operations of Fox International Channels. "In RRsat, we have found a partner
that is more than capable, and our work with them so far has met and even
exceeded our expectations. We look forward to a long and fruitful
relationship with RRsat, as we continually build our global audience of
sports enthusiasts through them."

About RRsat Global Communications Network Ltd.

RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global,
comprehensive, content management and distribution services to the rapidly
expanding television and radio broadcasting industries. Through its
proprietary "RRsat Global Network," composed of satellite and terrestrial
fiber optic transmission capacity and the public Internet, RRsat is able to
offer high-quality and flexible global distribution services for content
providers. RRsat's comprehensive content management services include
producing and playing out TV content as well as providing satellite
newsgathering services (SNG). RRsat concurrently provide these services to
more than 500 television and radio channels, covering more than 150
countries. Visit the company's website http://www.RRsat.com for more
information.

Safe Harbor Statement

This press release contains forward looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, including
statements regarding (i) the growth of our business and the television and
radio broadcasting industries, (ii) our expectation to expand our client base
and sell additional services to our existing client base, (iii) our ability
to successfully integrate the teleports we acquired, (iv) our ability to
develop and commercialize the RRsat Global Internet TV service, (v) our
expectation to extend the average length of our contracts in the future, (vi)
our ability to report future successes and (vii) our intention to distribute
dividends in the future and the size of any dividends declared. These
forward-looking statements involve known and unknown risks and uncertainties
and are based on current expectations, assumptions, estimates and projections
about the companies and the industry as of the date of this press release.
The company undertakes no obligation to update forward-looking statements to
reflect subsequent occurring events or circumstances, or to changes in its
expectations, except as may be required by law. Forward-looking statements
are subject to risks and uncertainties that may cause actual results to
differ materially from those contemplated by the forward-looking statements,
including the risks indicated in our filings with the Securities and Exchange
Commission (SEC). For more details, please refer to our SEC filings and the
amendments thereto, including our Annual Report on Form 20-F for the year
ended December 31, 2008 and our Current Reports on Form 6-K.

Information in this press release concerning FOX Sports and the FOX
Broadcasting Company is based on information published by FOX Sports and the
FOX Broadcasting Company and has not been independently verified by RRsat.

Company Contact Information:

Gil Efron, CFO
Tel: +972-8-861-0000
Email: investors@RRsat.com

External Investor Relations Contacts:
Ehud Helft / Kenny Green
Tel: +1-646-201-9246

Source: RRSat Global Communications Network Ltd

Company Contact Information: Gil Efron, CFO, Tel: +972-8-861-0000, Email: investors@RRsat.com; External Investor Relations Contacts: Ehud Helft / Kenny Green, Tel: +1-646-201-9246

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