Rentrak Signs Contract With MTV Networks

Rentrak Signs Contract With MTV Networks

-- MTV Networks Subscribes to TV Essentials(TM) for Access to the Most Comprehensive TV Viewing Database Available --

PORTLAND, Ore., March 15 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that MTV Networks (MTVN) has become the first major cable group to subscribe to Rentrak's TV Essentials service. MTVN will use the massive set-top viewing database available through TV Essentials to make more informed decisions in audience targeting, advertising, and programming.

"Rentrak is excited to work with the MTV Networks," said Carol Hinnant, Rentrak's Senior Vice President of Business Development, Advanced Media. "Combining a network's unique customer definition with detailed television viewing, TV Essentials is able to provide a powerful currency for promotional success."

"Audience research powers everything we do at MTV Networks, and we're excited about the wide variety of analytical opportunities presented by TV Essentials, the most robust set-top box data service available," said Colleen Fahey Rush, executive vice president, Strategic Research and Insights, MTV Networks.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes nationwide. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for
Rentrak Corporation

Web Site: http://www.rentrak.com/

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