Coship Selects Trident Microsystems' Set-Top Box Chipsets to Deliver High-Definition Television Services to The High-Volume China Market

Coship Selects Trident Microsystems' Set-Top Box Chipsets to Deliver High-Definition Television Services to The High-Volume China Market

Trident's CX24500 Chipset Series Delivers the Features, Reliability, High Integration, and Cost Competitiveness that Coship Needs to Drive HD Capabilities Throughout China

SANTA CLARA, Calif., March 22 /PRNewswire-FirstCall/ -- Trident Microsystems, Inc. (NASDAQ:TRID), a leader in high-performance semiconductor system solutions for the connected home, today announced that its CX24500 series of high-definition set-top box (STB) chipsets have been designed into Shenzhen Coship Electronics' next generation audio/video STB units. Coship, the leading STB manufacturer in China, and Trident have been working very closely with leading Chinese manufacturers to ensure that these next generation HD STBs deliver the cost, features, and functionality needed to drive HD services to millions of homes throughout China in 2010.

Trident will be demonstrating the Coship HD STB as well as its full suite of set-top box and television chipset solutions at the China Content Broadcasting Network (CCBN) Conference in Beijing, China on March 23-25, 2010. The Trident booth is located in booth 1B in the China International Exhibition Center.

"By incorporating Trident's STB solutions, Coship can deliver new levels of digital TV experiences while continually outperforming the competition on price, performance and time-to-market," said Bright Yuan, CEO of Coship Electronics. "We are pleased to form a long-term relationship with Trident and look forward to taking advantage of their high-quality SoC designs as we grow our business throughout China."

Christos Lagomichos, president of Trident, added, "There is enormous growth potential in China's digital TV market and Trident is committed to delivering the right features, product specifications and price that our customers need to win. Our global resources combined with our strong local support teams will enable customers such as Coship to maintain their leadership positions and deliver exciting and new HD capabilities into million of homes throughout China."

About Trident's CX24500 Chipset Series

The CX24500 is a highly-integrated, ARM-based MPEG-2/H.264/VC-1/DIRECTV/DVB compliant, back-end decoder IC solution for high-definition digital TV systems. It is available in configurations with and without PVR functionality. The chipset series satisfies all advanced conditional access systems throughout China and around the world.

About Shenzhen Coship Electronics

Founded in 1994 and through years of rapid development, Coship Electronics has been a leading enterprise specializing in R&D, manufacture, sales and services of digital video, and the only provider of an advanced one-stop solution and service in digital TV.

About Trident Microsystems, Inc.

Trident Microsystems, Inc., with headquarters in Santa Clara, California, is a leading force in the digital home entertainment market, delivering an extensive range of innovative multimedia semiconductor solutions for digital televisions and set-top boxes -- at the heart of today's digital home. Trident has been making bold moves to expand its market, deepen and more fully leverage its Intellectual Property (IP) portfolio, and drive the evolution of the "connected home." Its acquisition of NXP Semiconductors' set-top box and television product lines in 2010 establishes Trident as one of the top three semiconductor providers to both the TV and set-top box markets. For further information about Trident and its products, please consult the Company's web site: http://www.tridentmicro.com/.

Forward-Looking Information

This press release contains forward-looking statements concerning the capabilities and functionality of Trident's next generation HD STBs, the ability of the products to enable customers to deliver digital TV experiences while outperforming the competition on price, performance and time-to-market, the growth potential in China's digital TV market and the ability of Trident to gain share in such market.

These forward-looking statements are subject to certain risks and uncertainties, and actual results could vary materially depending on a number of factors. These risks include, the timing of product introductions, the ability to obtain design wins among major OEMs for Trident's products, and competitive pressures, including pricing and competitors' new product introductions, the impact of the uncertain global macroeconomic environment, and the increasingly competitive DTV market. Additional factors that may affect Trident's business are described in detail in Trident's filings with the Securities and Exchange Commission available at http://www.sec.gov/. Such forward-looking statements should not be relied upon as representing Trident's views or expectations as of any subsequent date and Trident does not undertake any obligation to revise or update any such forward-looking statement to reflect events or circumstances that may arise after the statement was made.

NOTE: Trident is a trademark of Trident Microsystems, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

Source: Trident Microsystems, Inc.

CONTACT: Kelly Karr of Tanis Communications, +1-408-718-9350,
kelly.karr@taniscomm.com for Trident Microsystems, Inc.; or John Swenson,
+1-408-764-8899, john.swenson@tridentmicro.com of Trident Microsystems, Inc.

Web Site: http://www.tridentmicro.com/

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