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Tuesday, March 30, 2010

2010 Major League Baseball Games to be Televised in Puerto Rico on WAPA Television and WAPA 2

2010 Major League Baseball Games to be Televised in Puerto Rico on WAPA Television and WAPA 2

WAPA-TV and WAPA 2 to be the Home of Major League Baseball in Puerto Rico

SAN JUAN, Puerto Rico, March 30 /PRNewswire/ -- The 2010 Major League Baseball (MLB) season will be televised in Puerto Rico on the Island's leading broadcast station, WAPA Television, and the station's 24-hour dedicated sports channel, WAPA 2.

The games will be divided between WAPA 2 and WAPA Television. WAPA 2 will televise at least two regular season games per week as well as the Division Series and the League Championship Series. WAPA Television will be the home of two MLB Jewel events: the MLB All-Star Game and the World Series.

"Producing some of the sport's most legendary players, Puerto Rico has had a profound impact on Major League Baseball and we're excited to bring MLB to WAPA and WAPA 2 and to highlight the current Puerto Rican players in the Major Leagues," said Jose E. Ramos, President of WAPA Television. "We're proud to offer our viewers the most extensive coverage of the 2010 season on the Island and to offer our advertisers an opportunity to reach the substantial MLB fan base in Puerto Rico."

"We are pleased for Major League Baseball games to return to broadcast television in Puerto Rico on the Island's leading broadcast station WAPA, as well as sister network WAPA2," said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball. "This deal exemplifies the popularity of baseball across the Island and will provide increased access to telecasts for its many passionate fans."

Puerto Ricans make up the third-largest Hispanic group among Major League Baseball players, and include All-Stars like Carlos Beltran (New York Mets), Jorge Posada (New York Yankees), Ivan Rodriguez (Washington Nationals), Mike Lowell (Boston Red Sox), Yadier Molina (St. Louis Cardinals), Javier Vazquez (New York Yankees), Alex Rios (Chicago White Sox) and Joel Pineiro (Los Angeles Angels of Anaheim) in their ranks, among others.

WAPA will announce the full broadcast schedule in the coming weeks.


About WAPA Television:


WAPA Television, founded in 1954, is Puerto Rico's leading broadcast station with the highest Primetime ratings. Headquartered in San Juan, Puerto Rico, WAPA Television is a full-power, independent station (Ch. 4) with Island-wide coverage. WAPA Television produces the most local entertainment programming on the Island, including SuperXclusivo, the highest rated local program in Puerto Rico. With the largest news network on the Island and more than 30 hours a week of local news coverage, WAPA Television is Puerto Rico's news leader. WAPA Television is the only local TV station with mobile content that users can subscribe to via WapaMovil. For more information on the station, visit www.wapa.tv, the leading broadband news and entertainment site for Puerto Ricans.

About WAPA 2

WAPA 2 is Puerto Rico's sports station. Through a partnership with Universal Sports, WAPA 2 showcases year-round lifestyle sporting events such as Baseball, Basketball, and Volleyball, as well as important world-wide Olympic events such as cycling, ice skating, skiing, rowing, etc. WAPA 2 is Puerto Rico's home of the 2010 Major League Baseball season. WAPA 2 transmits more than 3,000 hours of live events in World Championships, World Cups, Grand Prix, etc. and is the only destination for Olympic sports between the Summer and Winter Games.

About Major League Baseball (MLB)

Major League Baseball International (MLBI) focuses on the worldwide growth of baseball and the promotion of Major League Baseball and MLB Club trademarks and copyrights through special events, broadcasting, market development, licensing and sponsorship initiatives. MLBI is committed to showcasing the world's best baseball talent through international events around the globe. Broadcast in 233 countries and territories, Major League Baseball game telecasts are re-transmitted in 17 different languages. MLBI executes and supports game development programs targeting players and coaches from grassroots to elite levels. With an extensive list of marketing partners worldwide, MLBI continues to grow its position as a leader in the international marketplace. MLBI is supported in its mission through presences in Beijing, New York, London, Sydney and Tokyo.


Source: WAPA Television

CONTACT: Katie Hamlin, WAPA America, +1-212-503-2866,
khamlin@intermediaadvisors.com

Web Site: http://www.wapa.tv/


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