USA Network and Mochi Media Shoot Through the Hearts of Fans For Valentine's Day

USA Network and Mochi Media Shoot Through the Hearts of Fans For Valentine's Day

Companies Offer Gamers Chance to Win Valentine Goodies with "Game of the Week" Promotion

NEW YORK, Feb. 9 /PRNewswire/ -- USA NETWORK today announced a distribution deal with Mochi Media, the world's largest online game network. The deal will syndicate USA Network games through Mochi Media's expansive network, reaching more than 100 million gamers per month and provide popular gaming titles to players of USA's CHARACTER ARCADE (www.characterarcade.com). To celebrate the partnership, they've launched a week-long Valentine's promotion called "Game of the Week" at CHARACTER ARCADE. The featured game, "Twin Shots 2: Good and Evil," will provide players a chance to win a last minute Valentine's Day treat in the form of a Wii Starter Bundle, announced Jesse Redniss, vice president of digital, USA Network.

"USA NETWORK is committed to making CHARACTER ARCADE the go-to source for online casual games, while offering a new perspective to the industry," said Redniss. "Given Mochi Media's breadth and depth in the space, we know the company's popular games will be a hit. With Valentine's Day approaching, we felt there was no better way to celebrate this new partnership, than by rewarding the fans for the hours they spend playing and engaging."

"Twin Shots 2: Good and Evil" features tiny arrow-firing cherubs, bent on shooting monsters of all shapes and sizes in order to collect the loot carried by the creatures and advance to the next level. The game, created by Mochi Media network developer Nitrome, provides fun for novice and advanced players alike, as with each level the challenge increases, new obstacles are presented and bigger and scarier monsters appear. The promotion begins today and runs through Valentine's Day. A player can earn one entry point per day by playing the featured game, which goes towards their chance to win the grand prize on Sunday, February 14 at 11:59 p.m. EST. One grand prize of a Wii Starter Bundle will be awarded, along with seven $25 Best Buy gift cards for second place (for official rules visit www.characterarcade.com).

"We are thrilled to be partnering with USA Network to make high quality game titles from the Mochi Media network available on USA's CHARACTER ARCADE," said Justin Wong, vice president of business development, Mochi Media. "USA Network's CHARACTER ARCADE has quickly built a great fan base, and creates an exciting opportunity for gaming content created by developers in the Mochi Media network to reach a broad audience online."

About Mochi Media

Mochi Media is the world's largest browser-based games network, with more than 140 million monthly active users and 15,000 games on nearly 40,000 publisher websites. Mochi Media's game development products and services enable developers to track usage analytics, distribute their games to thousands of websites, and monetize global gameplays via micro-transactions and in-game advertising. The company is headquartered in downtown San Francisco and is a wholly-owned subsidiary of Shanda Games Limited (NASDAQ: GAME).

CHARACTER ARCADE is part of the new USA Network Games initiative, which extends the popular USA brand and provides fans and partners a new and engaging USA platform. The standardized platform will ensure USA is able to add new partners in the future and distribute USA content through other networks, seamlessly expanding its casual gaming offering. The site was developed in conjunction with Glow Interactive (www.glowplay.us).

USA Network's digital team is a recognized industry-leader and innovator, delivering compelling online content that supports the network's popular TV series. The team drives unsurpassed user engagement and interaction through microsites, alternate reality games, streaming, blogs, social networking applications, integrated online/offline initiatives, mobile and creative brand programs.

The team oversees casual gaming portal CHARACTER ARCADE (www.characterarcade.com), which supports more than 50 games, usanetwork.com, westminsterkennelclub.com, universalhd.com and sleuthchannel.com.

To date, USA Network digital has received more than 30 industry awards.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

Source: USA Network

CONTACT: CONTACT: Michelle Van Jura, Intersect Communications for USA
Network, +1-212-812-1960, or cell, +1-310-420-4062, mvj@intersectcom.com; or
Corey Lewis or Christopher Schreiber, both of LaunchSquad, +1-415-625-8555,
mochimedia@launchsquad.com

Web Site: http://www.usanetwork.com/

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