Spike.com Kicks Off 'Captain Morgan BracketMaster Challenge' 2010

Spike.com Kicks Off 'Captain Morgan BracketMaster Challenge' 2010

Fans To Pick The Ultimate Morganette To Enter The Challenge Log Onto BracketMaster.Spike.Com With The Grand Prize Winner Receiving A Trip For Four To Spike TV's "2010 Guys Choice" Awards

NEW YORK, Feb. 22 /PRNewswire/ -- Spike.com and Captain Morgan have teamed up for March Madness and will launch the "Captain Morgan BracketMaster Challenge." The six-week challenge kicks off on Monday, February 22 and will feature 16 of the hottest Morganettes from North, South, East and West, all vying for the title of the Ultimate Morganette. To enter the challenge, fans can log-onto bracketmaster.spike.com and fill out a bracket with the chance of to win a V.I.P. trip for four to the Spike TV's "2010 Guys Choice" Awards and be crowned Captain BracketMaster.

The "Captain Morgan BracketMaster Challenge" will run from February 22 through April 1. Over six weeks, guys will see either their favorite Morganettes advance to the next round or get their bracket busted. The first round elimination on March 22 will cut the "Sexy 16" to the "Exotic 8." The second round cut will be on March 29 and will take the "Exotic 8" down to the "Fabulous Four." On April 1 the final two candidates will be announced and square off to coincide with the NCAA National Championship game. The Ultimate Morganette and the Grand-Prize Captain Morgan BracketMaster will be revealed on April 5.

Fans may fill out brackets throughout the entire challenge, however, to be eligible for the Grand Prize all bracket entries must be completed and submitted by March 19.

Morganettes from Atlanta, New York, California, Chicago, Florida, Pennsylvania and Las Vegas have online profiles, photos and a video hub where guys can get to know each of the 16 girls at www.spike.com/girls-of-morganettes.

SPIKE TV is available in more than 97.5 million homes and is a division of MTV Networks. A unit of VIACOM (NYSE:VIA)(NYSE:VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.

Source: Spike.com

CONTACT: Eugene Oh, +1-310-907-2379, eugene.oh@spiketv.com, or Aileen
Budow, +1-212-767-3952, aileen.budow@spiketv.com

Web Site: http://www.spike.com/
http://www.bracketmaster.spike.com/

-------
Profile: intent