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Monday, February 08, 2010

Spanish Broadcasting System Announces Promotion of Albert Rodriguez in Miami

Spanish Broadcasting System Announces Promotion of Albert Rodriguez in Miami

MIAMI, Feb. 8 /PRNewswire/ -- Spanish Broadcasting System Inc. (SBS) (NASDAQ:SBSA) announced today the promotion of radio industry veteran Albert Rodriguez as General Manager of Mega TV in Miami.

Throughout his career, Albert has held every single broadcast sales management position. He has served as General Sales Manager of SBS' radio properties in Miami for over ten years, setting a record for the highest billing station (WXDJ) in Florida history in the year 2005.

He has extensive knowledge of all of SBS' accounts, agencies, clients and buyers, and has forged long-lasting personal relationships with all of SBS' radio and TV account executives, which is crucial to the company's long-stated goal of utilizing all of the sales personnel and infrastructure to grow revenue at Mega TV.

"Albert will serve as the perfect liaison between our TV and radio divisions, ensuring that our overall market presence and influence will be exploited to its fullest potential," said Mr. Raul Alarcon Jr., Chairman, President, and Chief Executive Officer of Spanish Broadcasting System, the largest publicly traded, Hispanic controlled media and entertainment company in the U.S. "Albert has cultivated one-on-one friendships with a vast majority of the business and advertising movers and shakers in South Florida and throughout the country. Most importantly, he is admired, respected and liked by everyone in the industry."

"I'm excited about the opportunity SBS is giving me and I'm very confident that I can lead Mega TV to a dominant position in the Miami television market," said Albert Rodriguez.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic- controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as leading radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events in the major U.S. markets and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.


Source: Spanish Broadcasting System

CONTACT: Isabel Bucaram-Montana, Director of Marketing and
Communications, Spanish Broadcasting System, +1-786-470-1656,
imontana@sbscorporate.com

Web site: http://www.spanishbroadcasting.com/


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