Rentrak Reports Engagement Metrics for Week Ending February 7, 2010

Rentrak Reports Engagement Metrics for Week Ending February 7, 2010

--"Stickiness" Index Measures Viewer Involvement--

PORTLAND, Ore., Feb. 15 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of February 1, 2010 through February 7, 2010. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

Week of 2/01/10- 2/07/10:

Index Rank Rating Rank Series Network Index
---------- ----------- ------ ------- -----
The Bachelor: On the Wings of
1 6 Love ABC 168
--- --- ------------------------------ --- ---
2 33 NCIS CBS 160
--- --- ---- --- ---
3 22 Lost ABC 160
--- --- ---- --- ---
4 118 Sortilegio UNIV-B 157
--- --- ---------- ------ ---
5 576 Mexican Primera Division Soccer GALA 156
--- --- ------------------------------- ---- ---
6 7 Grey's Anatomy ABC 154
--- --- -------------- --- ---
7 39 NASCAR Sprint Cup FOX 154
--- --- ----------------- --- ---
8 10 The Mentalist CBS 153
--- --- ------------- --- ---
9 11 Criminal Minds CBS 151
--- --- -------------- --- ---
10 3 American Idol FOX 151
--- --- ------------- --- ---
11 12 The Good Wife CBS 150
--- --- ------------- --- ---
12 15 CSI: NY CBS 150
--- --- ------- --- ---
13 238 Desperate Escape LMN 149
--- --- ---------------- --- ---
The Secret Life of the American
14 126 Teenager ABCFAM 149
--- --- ------------------------------- ------ ---
15 83 BET Honors 2010 BET 148
--- --- --------------- --- ---
16 176 Bullitt TCM 148
--- --- ------- --- ---
17 5 NCIS: Los Angeles CBS 147
--- --- ----------------- --- ---
18 2 Undercover Boss CBS 145
--- --- --------------- --- ---
19 18 Bones FOX 144
--- --- ----- --- ---
20 14 CSI: Crime Scene Investigation CBS 143
--- --- ------------------------------ --- ---
21 13 CSI: Miami CBS 140
--- --- ---------- --- ---
22 32 NUMB3RS CBS 139
--- --- ------- --- ---
23 231 Ghost Hunters International SYFY 138
--- --- --------------------------- ---- ---
24 17 Private Practice ABC 138
--- --- ---------------- --- ---
25 405 General Hospital SOAP 137
--- --- ---------------- ---- ---

[ABC and ABC Family are owned by the Walt Disney Company; BET is owned by BET Networks, a division of Viacom; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; GALA is owned by the GALA Group; Lifetime Movie Network is owned by A&E Television Networks; SOAPnet is owned by The Walt Disney Co.; SYFY is owned by Comcast; TCM is owned by Turner Broadcasting System, a unit of Time Warner; Univision is owned by Univision Communications, Inc.; USA is owned by Comcast.]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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