Rubberduck Reveals Mobile TV Growth - Live TV Content and iPhone Applications Generates Surge in Viewers

Rubberduck Reveals Mobile TV Growth - Live TV Content and iPhone Applications Generates Surge in Viewers

OSLO, February 15/PRNewswire-FirstCall/ --

- Rubberduck Media Lab, a Division of Aspiro and Europe's Leading
Provider of Streaming Mobile TV Services, Today Revealed Massive
Growth in Viewing Figures Across its Hosted Platform Triggered by the
Availability of Popular Live Content

The company's hosted mobile TV service saw viewing figures increase by 75
per cent during 2009. Much of the growth could be attributed to the launch of
its iPhone 3GS application, which in the late summer topped the iTunes App
Store download chart in select markets. Rubberduck's customers include
T-Mobile, Telefonica O2, Telenor, 3, and Entel.

Rubberduck also revealed that on larger live sporting action events some
30-50,000 unique viewers tune in between two or three times to watch between
20-25 minutes per event. At peak times, the platform was managing and
switching more than 10,000 concurrent live viewing streams per second.

Gunnar Sellaeg, CEO of Aspiro comments: "These are outstanding figures
and demonstrate that the appetite for live mobile TV content is strong."

Sellaeg confirmed that the company was now handling some 10 million
mobile TV streams, i.e. viewers, per quarter and that sport was now
accounting for around 27 percent of the content. Soccer is by far the most
popular sport- representing some 90 percent of the sporting material.

"With the forthcoming Winter Olympics, and the Soccer World Cup in the
summer, we expect demand for mobile TV to continue to grow," he added.

Rubberduck provides a hosted streaming Mobile TV service to operators in
many major markets worldwide including Germany, Austria, Norway, Denmark,
Sweden, Ireland and Chile. Importantly, the company also holds digital rights
agreements with a host of major broadcasters including the BBC, the Disney
Channel, CNN, CNBC and Turner.

The company said that the growth could also be attributed to the coming
together of three factors: better handsets, user-friendly applications and
premium content.

"Mobile TV is successful when those key elements fall into place," says
Rubberduck CEO Erling Paulsen, "and we have the market knowledge and the
technology know-how to help deliver that success." Rubberduck's mobile TV
application allows users of a wide range of handsets - including the iPhone,
Google's Nexus One and models from all the major handset brands - to watch TV
broadcasts in real time. This solution is ideal for operators and
broadcasters wishing to distribute TV on the go.

Source: Rubberduck Media Lab

Kristin Breivik Eldnes, Head of Corporate Communication and IR Aspiro, kristin.eldnes@aspiro.com +47-90807389 and Erling Paulsen, CEO Rubberduck Media Lab,ep@rubberduckmedialab.com, +47-94501122

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