Outdoor Channel Enters Phoenix Market Through Cox Communications Agreement

Outdoor Channel Enters Phoenix Market Through Cox Communications Agreement

Network's Quality Outdoor Programming Featuring Popular Talent Comes to the Valley of the Sun

TEMECULA, Calif., Feb. 18 /PRNewswire-FirstCall/ -- Outdoor Channel Holdings, Inc. (NASDAQ:OUTD), America's leader in Outdoor TV, today announced that Outdoor Channel has launched on Cox Communications' Sports tier in the nation's fifth most populous city, Phoenix, Arizona. Residents of Phoenix and its surrounding areas now have access to a robust spectrum of compelling hunting, fishing, shooting and traditional outdoor programming found on channel 161.

"Our agreement with Cox Arizona continues Outdoor Channel's momentum in launching our network across new cable systems throughout the U.S.," said Tom Hornish, COO at Outdoor Channel.

"Our ability to successfully expand our reach is a direct testament to Outdoor Channel's exclusive, quality outdoor content featuring the industry's most popular talent," added Randy Brown, Outdoor Channel Executive Vice President of Affiliate Sales and Marketing. "Now, when area hunters and anglers aren't out pursuing Arizona's variety of big and small game or fishing in the more than a dozen urban lakes around Phoenix, they'll be able to partake in the experience with seasoned experts on the Outdoor Channel."

"We are committed to providing a wide variety of first rate programming to our customers, and the addition of Outdoor Channel reinforces that strategy," said Ivan Johnson, Vice President of Community Relations, Cox Communications Arizona. "Year round sunshine and beautiful weather make Arizona the perfect environment for outdoor activities, thereby making Outdoor Channel a great fit for our customers, many of whom are avid outdoor enthusiasts."

Outdoor Channel takes viewers across the country and around the world, sharing unmatched thrills and experiences through the eyes of esteemed outdoor personalities.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Nielsen Media Research Universe Estimates for Outdoor Channel

Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 36 million cable and satellite subscribers for February 2010. Please note that this estimate regarding Outdoor Channel's subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of Outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.

About Cox Communications Arizona

Cox Communications is the third largest cable provider and a multi-service broadband communications company serving nearly 3 million residential and business product subscribers in Arizona (a product subscriber represents an individual service purchased by a customer). In metro Phoenix, Cox serves approximately 2.5 million product subscribers. In Southern Arizona, Cox serves approximately 400,000 product subscribers. Cox's 18,500-mile hybrid fiber coaxial cable network throughout Phoenix and Southern Arizona provides homes and businesses with digital television, high speed Internet, home networking, high-definition television and digital telephone service over its own nationwide IP network. During the past eight years, Cox has topped numerous J.D. Power and Associates' studies of customer satisfaction, most recently receiving top honors for residential telephone & high speed Internet, and business data services and has received PC Magazine's "people's choice" award for the fifth time. Cox Media is responsible for the sale of cable advertising throughout Arizona. Cox Communications is a wholly owned subsidiary of Cox Enterprises Inc and serves approximately 6 million customers nationwide. Additional information about Cox in Arizona is available at www.cox.com/arizona.

Source: Outdoor Channel Holdings, Inc.

CONTACT: Tom Hornish, Chief Operating Officer, +1-951-699-6991, ext.
104, thornish@outdoorchannel.com; or For Investors: Brad Edwards,
+1-212-986-6667, edwards@braincomm.com, or For Media: Nancy Zakhary,
+1-212-986-6667, nancy@braincomm.com, both of Brainerd Communicators, Inc.

Web Site: http://www.outdoorchannel.com/

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