Bet During EastEnders Live!

Bet During EastEnders Live!

LONDON, February 16, 2010/PRNewswire/ --

- Bodog Europe Will be Offering Live 'in-Running' Betting on Who
Killed Archie Mitchell, Friday 19th February

In a world first, online bookmaker Bodog (http://www.bodog.com)
will be offering odds during EastEnders' live show when they reveal who
killed Archie Mitchell. This means fans can not only back who they think 'did
it' but they can also follow the odds as they change while the story line
unfolds.

Bodog, who currently have Sean Mitchell as the 2/1 favourite,
will continue to bet on the outcome as the show progresses. This type of
'in-running' betting has become very popular during sports events but has
never been done on a soap opera, however, as EastEnders are breaking new
ground by making the show live on Friday February 19th the opportunity is
there for fans to bet and watch!

Keith McDonnell, Managing Director for Bodog Europe, commented: "Betting
is no longer just about football and horseracing with odds offered on Big
Brother, the X Factor and Britain's Got Talent but to be betting live on a
soap opera is taking it to a new level. Hat's off to the producers of
EastEnders - it is a huge undertaking to do a show like that live and we hope
we will be adding some spice to it as the odds change on different characters
while the plot thickens."

For further information please call Ed Pownall, BodogBrand's
International Press Office (London), on +44-7825-064776.

Source: Bodog Europe, London

For further information please call Ed Pownall, BodogBrand's International Press Office (London), on +44-7825-064776.

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