BACARDI(R) Announces Digital Release of Soundtrack From 'ISLAND' TV Commercial

BACARDI(R) Announces Digital Release of Soundtrack From 'ISLAND' TV Commercial

New Music Track 'Danca Loca' by Sao Benitez Available to Buy Online Today

SAN JUAN, Puerto Rico, February 22, 2010/PRNewswire/ -- BACARDI, the world's most awarded rum, is pleased to announce the
eagerly-awaited digital release of the music from its new TV commercial
'Island'.

(Logo:
http://www.newscom.com/cgi-bin/prnh/20100222/378135 )

The track, called 'Danca Loca', was created especially for BACARDI by
legendary producer Sao Benitez under the Mr. Bongo record label. It's the
perfect collaboration for BACARDI, a long-time supporter of musical
innovators. Harnessing the talents of a select group of artists, Sao Benitez
has successfully captured in his music the warmth, passion and Latin spirit
of BACARDI Rum.

It's these qualities which are celebrated in the new commercial, part of
the 'Spirit of BACARDI' global advertising campaign, created by Young &
Rubicam Advertising. In the new 'Island' spot, a group of friends demonstrate
their optimism, creativity and passion as they come together to create their
very own, temporary island in an urban space. Accompanied by the sounds of
'Danca Loca' they celebrate their distinctive attitude to life - an innate
desire to invite, share and enjoy with as many others as possible.

BACARDI Rum has a reputation for being an innovator. Its founder Don
Facundo Bacardi revolutionised the world of spirits when he created BACARDI
Rum nearly 150 years ago. As the ultimate mixing spirit, BACARDI went on to
become the original rum used to create legendary cocktails like the Mojito,
the Cuba Libre and the Daiquiri.

The track, 'Danca Loca' by Sao Benitez, will be available to buy on
iTunes, Amazon, eMusic and other digital retailers.

To view 'Island', please visit http://www.bacardi.com.

About BACARDI Rum - The World's Most Awarded Rum

In 1862, in Santiago de Cuba, founder Don Facundo Bacardi Masso
revolutionized the spirits industry when he created the world's first premium
white rum - BACARDI. The unique taste of BACARDI Rum inspired cocktail
pioneers to invent some of the world's most famous drinks including the
Mojito (1862), the Daiquiri (1898) and the Cuba Libre (1900). Today, BACARDI
Rum is made in Puerto Rico and Mexico where it is crafted to ensure that the
taste remains the same today as it did when it was first blended in 1862.

About Sao Benitez

Sao Benitez is DJ, producer and musician Ben Mitchell. His DJ sets are
legendary for their uplifting blend of Latin, batucadas and funky soulful
vibes that reflect his own productions. Sao Benitez' music is for anyone who
likes to have fun and dance! The positivity of the music has a truly global
appeal, drawing influences from the US, Brazil, Japan and European club
cultures. He has collaborated with many international performers and played
all over the world with his 10-piece band. Sao Benitez' second album 'Feeling
High' will be released later this year.

About Mr Bongo

Mr Bongo is Europe's foremost specialist in quality Latin American music.
The Mr Bongo record label is responsible for bringing the classic sounds of
Latin legends across the Atlantic and recording the wonderful sounds of many
Latin luminaries in South America. As well as capturing these legends, Mr
Bongo has also kept its finger on the pulse of fresh contemporary talent. Mr
Bongo is proud to be celebrating its 20th year, whilst still maintaining a
dedicated following and impressive reputation.

Drink Responsibly

(c)2010 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI &
COMPANY LIMITED BACARDI U.S.A., INC., MIAMI, FL. RUM - 40% ALC. BY VOL

For more information please contact: Laura Portch at TREEHOUSE PR, tel:
+44(0)20-7224-0994, email: laura@treehousepr.co.uk

Photo:
http://www.newscom.com/cgi-bin/prnh/20100222/378135

Source: BACARDI Rum

For more information please contact: Laura Portch at TREEHOUSE PR, tel: +44(0)20-7224-0994, email: laura@treehousepr.co.uk

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