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Thursday, February 11, 2010

AT&T to Produce Exclusive Soundtrack for Athletes Competing in 2010 Olympic Winter Games

AT&T to Produce Exclusive Soundtrack for Athletes Competing in 2010 Olympic Winter Games

Catch the Olympic Spirit and Connect to Team USA with Never-Before-Released Songs and Tones by Top Artists, Available via iTunes and AT&T Wireless Handsets Proceeds from Downloads to Benefit Team USA Music Videos to Appear During NBC's Broadcasts of the Olympic Winter Games

DALLAS, Feb. 11 /PRNewswire-FirstCall/ -- As the world prepares to take in the sights, sounds and majesty of the upcoming 2010 Olympic Winter Games in Vancouver, AT&T* is joining with world-renowned recording artists -- 3 Doors Down, The All-American Rejects remix by Chad Hugo of the Neptunes, Mariah Carey, Gloriana, Green River Ordinance, Hoobastank, Puddle Of Mudd, Sugarland and many more-- to create the exclusive AT&T Team USA Soundtrack for athletes as they pursue their dream of competing in the Olympic Games. These songs will be available exclusively via the iTunes Store, and via AT&T wireless devices, tones will available starting tomorrow.

The music, which will debut on the opening day of the 2010 Olympic Winter Games in Vancouver, will offer inspirational songs for Team USA, sports and music fans across the country. In addition, several artists have recorded exclusive music videos, which will be featured during NBC's Olympic Games coverage, and will be available via TV, PC and wireless device through AT&T U-verse(SM) TV, AT&T Fan Zone and wirelessly through AT&T Mobile Video.

All proceeds from the purchase of songs, participating ringtones and answer tones from February 12, 2010 through March 1, 2010 will be donated to Team USA.**

Sample tracks for the 2010 AT&T Team USA Soundtrack include:
-- 3 Doors Down - "Shine"
-- The All-American Rejects - "Move Along (remix by Chad Hugo of the
Neptunes)"
-- Mariah Carey - "100%"
-- Gloriana - "The World Is Ours Tonight"
-- Green River Ordinance - "Rise Up"
-- Hoobastank - "Never Be Here Again"
-- Puddle Of Mudd - "Shook Up the World"
-- Sugarland - "Wide Open"


The songs are available for purchase on iTunes for $0.99 or $1.29. In addition, AT&T wireless customers can purchase ringtones and answer tones featuring the tracks through AT&T MEdia Mall (or AT&T App Center) - prices from $1.99 to $2.49 for each download. AT&T wireless customers can access a link to these never-before-released tones from the AT&T Team USA Soundtrack by texting*** USA to 2257.

"The AT&T Team USA Soundtrack truly captures the spirit of the Olympic Winter Games," said Jason Simpson, director of AT&T Olympic Integration. "Top musical artists are joining together to inspire and encourage Team USA, and fans have the opportunity to connect with and support athletes by downloading the soundtrack. It's another terrific opportunity to show our support for these amazing and innovative world-class athletes."

"The support we're receiving from these artists and the fans is amazing," said Evan Lysacek, reigning world champion in men's figure skating and silver medalist at the 2010 U.S. Figure Skating Championships. "As we prepare to compete in Vancouver, the Team USA Soundtrack will help motivate us to perform at our very best."

Figure Skater Rachael Flatt said: "Music is an important part of figure skating. It helps create the mood for our performances. Having these wonderful artists write and record songs specifically to encourage the members of Team USA to perform at our best in the biggest competition of our lives is very touching." Flatt is the 2010 U.S. Figure Skating Champion, the silver medalist at the 2009 U.S. Figure Skating Championships and the 2008 World Junior Champion.

Mariah Carey said: "I am honored to be a part of this effort to support Team USA through this soundtrack. The Olympic Winter Games create once-in-a-lifetime moments for the entire world to see. It is truly amazing to watch these first-rate athletes compete and give everything they have to reach new levels of achievement. Their actions provide hope and inspiration for everyone. As artists, we strive to encourage others through our music."

Brad Arnold of 3 Doors Down said: "We are humbled to have been invited again to support Team USA with our musical tribute to their amazing athleticism as they represent the U.S. in the 2010 Winter Games. It is such an honor to be part of their dream!"

"Being a part of this collection of great artists in support of Team USA is inspiring. But the greatest reward is knowing that our contribution will help athletes achieve their dreams of Olympic Gold now, and into the future," said Wes Scantlin of Puddle Of Mudd. "Here's to all Team USA athletes who will shake up the world with their performances at the Winter Games in Vancouver!"

AT&T is the Official Communications Services Partner of the U.S. Olympic and Paralympic Teams, and as part of this relationship, AT&T is keeping Team USA connected to coaches, family, friends and fans as it prepares for the 2010 Olympic and Paralympic Winter Games in Vancouver and the 2012 Olympic and Paralympic Games in London.

In addition, AT&T serves as an official partner for several National Governing Bodies, including U.S. Figure Skating, USA Gymnastics, U.S. Soccer, USA Diving and USA Swimming.

Additional information about AT&T's sponsorship of the U.S. Olympic Team is available at http://att.net/teamusa. For more information on AT&T's products and services, visit http://www.att.com/.

For more information about Team USA, visit www.usoc.org.

Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**All proceeds from the purchase musical compositions from February 12, 2010 through March 1, 2010 will be donated by the record labels to Team USA. All proceeds from the purchase of tones from February 12, 2010 through March 1, 2010 will be donated by AT&T to Team USA. Transport charges may apply and are not included in proceeds paid to charity. For more information on Team USA go to www.usoc.org.

*** Standard text messaging and data transport rates apply (and are not included in proceeds paid to charity).

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

About USOC

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Learn more about the U.S. Olympic and Paralympic Teams and the USOC at www.teamusa.org.


Source: AT&T Inc.

CONTACT: Serena Thomas, +1-314-982-0554, serena.thomas@fleishman.com,
for AT&T Corporate Communications

Web Site: http://www.att.com/


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