Aspiro Music and Platekompaniet Launches Streaming Service Today - Receives Solid Praise From Test Users

Aspiro Music and Platekompaniet Launches Streaming Service Today - Receives Solid Praise From Test Users

OSLO, Norway, February 19, 2010/PRNewswire-FirstCall/ -- Aspiro and Platekompaniet in cooperation with Telenor today launches its
music streaming service at the "by: Larm" festival in Oslo. Results from a
user survey reveals overwhelmingly positive response from test users; 94
percent are satisfied with the service and 80 percent are willing to pay.

At "by: Larm" today, the details surrounding the launch will be
presented. WiMP has streaming deals with over 20 content providers for over
6.5 million songs, including the four major record companies and a number of
smaller independent partners; Universal Music, Sony Music, EMI, Warner Music,
Phonofile, Arts Pages, IODA, The Orchard, Beggars Group, Naxos, Vidzone and
more, spanning from international hits, pop, rock, jazz and hip hop to
classical music and traditional music. The music library will continue to
increase as new partners join.

The music service let users gain full, legal access to millions of songs
through the Internet from their PC or mobile phone, easily search for and
discover new music, create playlists, favourites, and recommendations. An
editorial crew categorizes music, publishes playlists and recommends new and
old releases - with a special focus on local music.

"WiMP in Norway will be a service for Norwegian users", said Rolf
Kristian Presthus in Platekompaniet. "Small and large events in the Norwegian
music scene will be reflected in the service. We are also focused on that
artists, copyright holders and record companies get paid for their music.
Only then can a service like WiMP survive over time. WiMP is organized as a
subscription service with a payment model ensuring this."

According to a recent user survey of beta testers, a remarkable 94
percent were satisfied with the service. The survey, carried out by Ipsos
Norway, is based on interviews with more than 1500 beta testers and the
results showed that:

- 94% of users were satisfied with the service
- 92% would recommend it to others
- 80% of those who took stand prefer the service over options
- 80% would pay for the service

- For Aspiro we see the test results as further proof that we have
developed a service that international distribution partners can rely on and
be proud of, concludes Gunnar Sellaeg, CEO of Aspiro.

* Survey conducted with 1509 respondents from approximately 5000 beta
users of the service. 87% men, 71% 20-40 years old.

Contact: Kristin Breivik Eldnes, Head of Corporate Communication and
IR Aspiro, kristin.eldnes@aspiro.com, +47-90807389 and Gunnar Sellaeg, CEO
Aspiro, gunnar.selleg@aspiro.com, +47-901-81-528

Source: Aspiro Music

Contact: Kristin Breivik Eldnes , Head of Corporate Communication and IR Aspiro, kristin.eldnes@aspiro.com, +47-90807389 and Gunnar Sellaeg, CEO Aspiro, gunnar.selleg@aspiro.com, +47-901-81-528

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