Guvera to Officially Launch in the US on March 30, 2010

Guvera to Officially Launch in the US on March 30, 2010

A-LIST MUSIC ARTISTS INCLUDING ALICE COOPER, THE BRAVERY, JIM JONES, THE DONNAS, MARIE DIGBY AND AARON LEWIS HELP KICK OFF THE REVOLUTION AT NYC PRE-LAUNCH EVENT

NEW YORK, Feb. 18 /PRNewswire/ -- Guvera USA, Inc., a search website for "free but paid for" music and digital content provided by brands, announced this evening a new content partner, new licensing deals, an official March 30th launch date and the vision of delivering all forms of content with the Guvera model at the Pre-Launch event in New York City at the Metropolitan Pavilion. Claes Loberg, CEO and inventor of Guvera, and Finbar O'Hanlon, Chief Technology Officer, discussed the ability to distribute video and television content through their already existing technology by mid-year with Limelight Networks as well as streaming licensing deals with BMI, The Harry Fox Agency and SESAC. In addition, Guvera announced an agreement with digital distributor, INgrooves, a division of Isolation Network, Inc., to offer consumers free, legal downloads from their roster of chart-topping musical artists. The announcement comes on the heels of a successful Australian beta launch, now live for 60 days.

To help kick off the launch event, notable musicians including Alice Cooper, Jim Jones, The Donnas and Aaron Lewis spoke about the importance of Guvera in the age of digital piracy and how it represents a powerful new alignment of music artists, music fans and commercial brands that benefits all parties involved. The Bravery and Marie Digby took the stage to perform at the private party attended by New York entertainment influencers and brand and agency executives. A forty-five foot ice sculpture reading "Revolution" was the centerpiece of the party, representing the change of how media needs to be distributed into a future where everyone expects "free" but people still need to be paid.

With the success of Guvera's Australian beta launch, we are confident and excited about partnering with Guvera by granting access to almost 46,000 music publishers," said Michael Simon, Chief Strategic Officer of The Harry Fox Agency. "This arrangement is in line with our commitment to delivering new revenue opportunities for our represented publishers while allowing consumers legal access to Guvera's branded channels."

"We are proud to support Guvera, an ingenious model to help sustain the music industry as we fight against piracy," said Pat Collins, President/COO, SESAC.

The deal with INgrooves, a leading provider of digital distribution, marketing and promotion services to the global music & video community, is just the latest in content announcements for the site. INgrooves now joins Universal Music Group, EMI Music and IODA offering consumers 'free but paid for' legal downloads from their full music libraries for the March 30th US launch. Advertisers will host branded channels on Guvera.com, paying a fee when their targeted consumers download or stream content, and companies such as UMG will receive a percentage of that fee to distribute back to their publishers.

"We are delighted to officially announce our deal at the Guvera launch party," commented Robb McDaniels, Founder & CEO, INgrooves. "Guvera's business model offers the opportunity to align brands, artists and consumers, a powerful concept that we fully support in the digital community."

Dan Thompson, Head of Content of Guvera Limited, commented, "We are so pleased to have such an incredible group of musicians and content partners such as INgrooves on board for our official US launch. SESAC, The Harry Fox Agency and BMI are all leaders in the licensing community and their commitments further enhance our efforts to combat piracy with a free and legal alternative to downloading and streaming." He added, "We also see a huge future in delivering film and television content, especially after the success of the Australian beta. We hope consumers, brands, musicians and content providers will all join and progress the revolution!"

About Guvera Limited

Guvera Limited is a music and content download system designed in Australia, founded in 2008. Guvera provides a way for content owners such as artists and record labels to generate revenue from their music, making it readily available and 100% free and legal to consumers. Content is paid for by advertisers looking to target consumers in a revolutionary way with branded channels. Guvera.com will launch in the US in March 2010 and will offer content from Universal Music Group, EMI, BMI, SESAC and IODA. The company's consumer facing website is www.guvera.com. Visit www.guveralimited.com for a presentation for advertisers and agencies.

About INgrooves

INgrooves is a digital media infrastructure company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies at rates far below the industry standard. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues. For more information, check out www.ingrooves.com.

About SESAC

Established in 1930, SESAC is the nation's fastest growing performing rights organization. SESAC is a service organization created to assist both the creators of music and music users through timely, efficient royalty collection and music licensing. SESAC maintains a diversified repertory that includes the best of Adult Contemporary, Urban, Jazz, Rock, Americana, Contemporary Christian, Latin, Country, Gospel, Dance, Classical, New Age, and music for Film and Television. Headquartered in Nashville, the company also has offices in New York, Los Angeles, Atlanta, Miami and London (www.sesac.com).

About HFA

Established in 1927 by the National Music Publishers' Association, HFA represents over 46,000 music publishing clients for their licensing needs in the United States, issuing licenses and collecting and distributing the associated royalties. In addition to being the premier mechanical licensing agent in the U.S., which includes CDs, ringtones, permanent digital downloads, interactive streams, limited downloads and more, HFA is dedicated to finding new ways for its affiliated clients to recognize value for their catalogs, including lyrics and tablature. Further, HFA provides collection and monitoring services to its publisher clients for music distributed and sold in over 100 territories around the world. For more information about HFA, or to become an affiliate publisher or a licensee, see www.harryfox.com.

Songfile, eMechanical and eSong are registered trademarks of The Harry Fox Agency, Inc., all rights reserved.

MEDIA CONTACTS:
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Courtney Jacobs
Alliance on behalf of Guvera
212-546-2372
cjacobs@alliance-agency.com

Source: Guvera USA, Inc.

CONTACT: Courtney Jacobs, Alliance on behalf of Guvera, +1-212-546-2372,
cjacobs@alliance-agency.com or Liz Angelucci, INgrooves, +1-415-489-7036,
liz@ingrooves.com, or Renee Maynard, HFA, +1-212-922-3297, press@harryfox.com

Web Site: https://www.guvera.com/

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