Academy Board of Governors Bestows 2009 Scientific and Engineering Award to DLP Cinema Team for Color Accuracy

Academy Board of Governors Bestows 2009 Scientific and Engineering Award to DLP Cinema Team for Color Accuracy

DLP's Award Winning Technology Continues to Offer Reliable and Full-Color Images To All DLP Products Ensuring the Best Image Possible

LOS ANGELES, Feb. 22 /PRNewswire/ -- On Saturday, February 20, the Academy Board of Governors bestowed the 2009 Scientific and Engineering Award (Academy Plaque) to four individuals responsible for the color accuracy of Texas Instruments (TI) (NYSE:TXN), DLP Cinema® projectors. Acknowledged during a private award ceremony, D. Scott Dewald, Greg Pettitt, Brad Walker and Bill Werner were recognized for their contributions furthering the design and refinement of the Texas Instruments, DLP Cinema projector, achieving a level of performance which enables color-accurate, digital intermediate previews of motion pictures.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100222/LA58347)

"As the technology leader in producing precise DCI compliant colors, superior contrast ratios and the light output necessary to illuminate the largest auditoriums, the Academy of Motion Picture Arts and Sciences is proud to recognize DLP Cinema for this achievement," said Richard Edlund, Academy Governor and chair of the Scientific and Technical Awards Committee. "Texas Instruments, DLP Cinema has redefined the movie going experience with an incredible picture."

"For the first time in the over 100 year-old cinema history, filmmakers and audiences around the world are ensured they will see colors the way the moviemaker intended every showing when enjoying a movie or content projected with DLP Cinema technology," said Nancy Fares, business manager for Texas Instruments, DLP Cinema Products.

The technology awarded the 2009 Academy Scientific and Engineering Award for achievement in Color Accuracy is exclusive to DLP Cinema products; however, Texas Instruments works with the world's leading manufacturers to deliver top-quality and related technology to a variety of front projectors, pico projectors, HDTV models and more. The highly reliable and full-color imagery in all DLP products is achieved by the fast switching speed of the mirrors on the DLP Chip.

"Leveraging the Cinema technology offers our customers the ability to manufacturer world class projectors for home, business and classroom use with high reliability and superb color accuracy," said Roger Carver, business manager for Texas Instruments, DLP Products.

The DLP Cinema solution provides the capability to light up theatre screens as big as 100 feet and 3D screens as big as 75 feet, which has been a challenge for competing technologies. As the technology provider offering solutions with low operating costs, DLP Cinema remains dedicated to providing the cinema industry with the widest variety of technology offerings to fit their growing needs.

DLP Cinema projection technology is installed in over 17,000 screens worldwide. Today there are nearly 10,000 worldwide screens that offer DLP Cinema digital 3D technology which uses every pixel array in the frame for the brightest picture unlike other technologies in the industry. Since last year's introduction, IMAX® digital projection systems powered by DLP Cinema have reached a total of 155 locations worldwide.

About Texas Instruments, DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness projectors for business, home, professional venue, digital cinema (DLP Cinema®) and large-screen HDTVs. Many of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only imaging technology with a legacy in digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in over 17,000 screens worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high-resolution, highly reliable, full-color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 20 million DLP subsystems have been shipped. For more information, please visit www.dlp.com or follow DLP on Twitter at www.twitter.com/TI_DLP.

About Texas Instruments:

Texas Instruments (NYSE:TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through design, sales and manufacturing operations in more than 30 countries. For more information, go to www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.

Photo: http://www.newscom.com/cgi-bin/prnh/20100222/LA58347
PRN Photo Desk, photodesk@prnewswire.com
Source: Texas Instruments

CONTACT: Kateri Gemperle of Texas Instruments, +1-214-567-3617,
Kateri@ti.com; or Jessika Goldstein of Waggener Edstrom Worldwide,
+1-425-638-7000, jgoldstein@waggeneredstrom.com, for Texas Instruments

Web Site: http://www.dlp.com/
http://www.ti.com/

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