Playboy's Super Saturday Night Party Returns to Pro Football's Most Important Weekend of the Year

Playboy's Super Saturday Night Party Returns to Pro Football's Most Important Weekend of the Year

Exclusive Event Serves as Official The Black Eyed Peas After Party, Presented by BACARDI(R) at Sagamore Hotel

CHICAGO, Jan. 29 /PRNewswire-FirstCall/ -- Playboy's legendary Super Saturday Night party is returning, and promises to be one of the hottest tickets in town during Miami's highly-anticipated Super Bowl weekend. Consistently ranked one of the best parties of the weekend, the Playboy event will be held at South Beach's Sagamore Hotel on Saturday, February 6, 2010, beginning at 9:00 p.m. The exclusive event, presented by BACARDI®, will be hosted by members of The Black Eyed Peas and will serve as the Grammy-winning artists' official after party, following their concert performance at the American Airlines Arena that evening.

Celebrities, athletes and VIP guests will mingle with a bevy of Playboy Playmates and Playboy Club Bunnies as they dance the night away to music from three of S.K.A.M. Artist management's biggest names--DJ Reach, DJ Sky Nellar and DJ Ross One. This event marks the beginning of a year-long celebration of the 50th anniversary of the Playboy Club. The party will blend five decades of sexy sophistication as guests travel through Playboy Club history, and experience vintage and contemporary elements of the world's most famous nightlife venue. Additional event partners include MINI USA, Playboy Cigars, and American Media Inc, the new publishing partner for Playboy magazine. Premium BACARDI® cocktails will be served throughout the night.

Sagamore, The Art Hotel, Miami Beach's premier boutique oceanfront resort, serves as the ideal venue for this iconic event, providing visitors with crisp minimalist aesthetics that serve as a backdrop for innovative cuisine and contemporary art. The hotel's interior and exterior grounds are distinguished by its collection of works by recognized and emerging artists from around the world.

Adding to the excitement in Miami, Playboy Golf will bring the first-ever Playboy Golf Super Scramble to South Florida during the week of the big game. The golf tournament will take place at the renowned Woodmont Country Club in Tamarac, FL (near Ft. Lauderdale) on Thursday, February 4, with a Playboy Golf VIP Players Party to take place on Wednesday, February 3.

Playboy last held its Super Saturday Night event in 2008 during Phoenix's Super Bowl weekend. Celebrities and athletes in attendance at the "Playboy's Desert Oasis and Resort" themed-party included Common, Alyssa Milano, Bradley Cooper, Danica Patrick, Tiki Barber, Lauren Conrad, Matt Dillon, Nick Cannon, and Hugh Hefner, along with Holly Madison, Bridget Marquardt and Kendra Wilkinson.

ABOUT PLAYBOY ENTERPRISES, INC.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

ABOUT SAGAMORE, THE ART HOTEL

South Beach Post Modern meets world-class contemporary art in the imaginative and sexy 93-suite Sagamore, The Art Hotel. Providing visitors with crisp minimalist aesthetics that serve as a backdrop for innovative cuisine and contemporary art, the hotel's interior and exterior grounds are distinguished by its collection of works by recognized and emerging artists from around the world - a gallery in its own right. The art collection, known as the Sagamore Collection, is around every corner of this luxury boutique hotel featuring works of contemporary art, including painting, works on paper, photography, mixed media, sculpture and video art by recognized, emerging and world-renowned artists. The Collection has evolved over the past 20 years and includes works by many artists from this country, as well as artists from Germany, France, Italy, Sweden, Norway, Israel, South Africa, the United Kingdom, China, and other countries around the world. Both an enlightening and romantic stay, the Sagamore offers romantic and private rooms including the 2 story bungalows featuring balconies overlooking the pool area and video art garden, state of the art kitchens, contemporary living rooms, and a private garden with sliding glass doors on the lower level; and the Penthouse - a 1500 sq. ft. 3 bedroom, 2 bathroom suite with marble floors, private elevator access, and 1600 sq. ft. rooftop terrace that overlooks the ocean. For additional information or reservations, please call 877.242.6673 or visit www.sagamorehotel.com.

About BACARDI® Rums

In 1862, in the city of Santiago de Cuba, BACARDI® revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum - BACARDI®, the world's favorite premium rum brand. Today, BACARDI® Rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo - crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

First Call Analyst:
FCMN Contact: theresah@playboy.com

Source: Playboy Enterprises, Inc.

CONTACT: Theresa Hennessey of Playboy Enterprises, Inc.,
+1-312-373-2444, theresah@playboy.com

---

Profile: International Entertainment