News and Photo Opportunity: Beyonce Heat Fragrance Launch - Tuesday, February 2nd

News and Photo Opportunity: Beyonce Heat Fragrance Launch - Tuesday, February 2nd

Beyonce Heats Up Union Square in Honor of Her First-Ever Fragrance Beyonce Heat

 NEW YORK, Jan. 28 /PRNewswire/ --    WHO:        Hailed as the Renaissance woman of the decade, Beyonce has                already conquered music, film and fashion and now brings her                one-of-a-kind style, spirit and confidence to her first-ever                fragrance. A captivating scent that exudes passion and                unleashes a spirited fire within, Beyonce Heat embodies the                trendsetting vision and effortless chic of pop culture's most                emulated icon.    To view the multimedia assets associated with this release, please click:    http://multivu.prnewswire.com/mnr/coty/42080/    (Photo: http://www.newscom.com/cgi-bin/prnh/20100128/NY43117 )    WHAT:       On February 2nd, New Yorkers will catch the fever as Beyonce                turns up the heat in Union Square. To celebrate the launch of                her debut fragrance, Beyonce Heat, the visionary artist is                illuminating the central destination with fiery red light and                smoky fog, infusing the winter landscape with a steamy, sexy                aura that embodies Beyonce's unique appeal.    MORE:       The unprecedented, spectacular display will vividly capture                the spirit of Beyonce Heat, creating a dramatic play of light                that promises to turn heads and pique curiosity. The radiant                spotlights transforming Union Square will serve as a luminous                backdrop to the Beyonce Heat launch party, where luminaries                from the worlds of music, film, and media will gather to toast               Beyonce's latest venture.                Feminine and irresistible, the floral, fruity, woody scent               features rare, sensual flowers. Beyonce Heat opens with a                radiant floral bouquet of magnolia, neroli and red vanilla                orchid balanced with a kiss of luscious blush peach. At its                heart, almond macaroon, sweet honeysuckle nectar and creme de               musk combine to create an exquisitely sensual experience.                Finally, warm and sexy notes of giant sequoia milkwood, tonka                bean and amber linger to seduce the senses.    WHEN &    WHERE:      Tuesday, February 2nd                Union Square Park, New York City               Illumination at 6:00 PM until Midnight  

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20100128/NY43117
PRN Photo Desk, photodesk@prnewswire.com Video: http://multivu.prnewswire.com/mnr/coty/42080

Source: Coty Inc.

CONTACT: Lauren Donner of Tractenberg, +1-212-929-7979,
ldonner@tractenberg.com; or Emily Schuler of Coty Beauty PR, +1-212-389-7576,
emily_schuler@cotyinc.com

Web Site: http://www.coty.com/

---

Profile: International Entertainment