Rentrak Announces Top DVD Sales and Rentals for Week Ending January 24, 2010

Rentrak Announces Top DVD Sales and Rentals for Week Ending January 24, 2010

LOS ANGELES, Jan. 28 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , today announced the top ten DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures, per data collected for the week ending January 24, 2010 include:

   Rentrak Top 10 Selling DVDs*    RANK TITLE                                   STUDIO     WEEKS IN RELEASE    1   Gamer                                  Lionsgate           1   2   Tyler Perry's I Can Do Bad             Lionsgate        All By Myself                                             2   3   Cloudy With a Chance of Meatballs         Sony             3   4   The Hangover                          Warner Bros.         6   5   Pandorum                        Anchor Bay Entertainment   1   6   The Hurt Locker                   Summit Entertainment     2   7   Smokin' Aces 2: Assassins' Ball        Universal           1   8   Halloween II                              Sony             2   9   Weeds: Season Five                     Lionsgate           1   10  Whiteout                              Warner Bros.         1    *Week ended January 23, 2010      Rentrak Top 10 Renting DVDs    RANK TITLE                                   STUDIO    WEEKS IN RELEASE    1   Gamer                                  Lionsgate          1   2   Pandorum                        Anchor Bay Entertainment  1   3   The Hangover                          Warner Bros.        6   4   The Invention Of Lying                Warner Bros.        1   5   Whiteout                              Warner Bros.        1   6   District 9                                Sony            5   7   Julie & Julia                             Sony            7   8   Inglourious Basterds                   Universal          6   9   Cloudy With A Chance Of Meatballs         Sony            3   10  All About Steve                           FOX             5   

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About Retail Essentials®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials®

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

   Contacts:   Sallie Olmsted/Amanda Bartz               Rentrak Corporation               310-854-8124/8151  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment