Rentrak Reports Engagement Metrics for Week Ending December 20, 2009

Rentrak Reports Engagement Metrics for Week Ending December 20, 2009

-'Stickiness' Index Measures Viewer Involvement-

PORTLAND, Ore., Dec. 28 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of December 14 through December 20, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

   Week of 12/14/2009 - 12/20/2009:   --------------------------------    Index   Rating     Rank    Rank     Series                        Network    Index    -----   ------    ------                        -------    -----        1       5     NCIS                            CBS       167      ---     ---     ----                            ---       ---        2      10     The Good Wife                   CBS       160      ---     ---     -------------                   ---       ---        3      11     The Mentalist                   CBS       159      ---     ---     -------------                   ---       ---        4      62     The Closer                      TNT       157      ---     ---     ----------                      ---       ---        5     150     Sortilegio                      UNIV-B    156      ---     ---     ----------                      ------    ---        6       6     NCIS: Los Angeles               CBS       156      ---     ---     -----------------               ---       ---        7      14     Criminal Minds                  CBS       153      ---     ---     --------------                  ---       ---        8     186     En nombre del amor              UNIV-B    153      ---     ---     ------------------              ------    ---        9      17     Survivor: Samoa*                CBS       152      ---     ---     ----------------                ---       ---       10       1     The OT                          FOX       152      ---     ---     ------                          ---       ---       11      16     CSI: NY                         CBS       151      ---     ---     -------                         ---       ---       12     128     The Three Gifts                 HALL      151      ---     ---     ---------------                 ----      ---                      Thomas Kinkade's The       13     159     Christmas Cottage               LIFE      149      ---     ---     ---------------------           ----      ---       14      13     CSI: Crime Scene Investigation  CBS       146      ---     ---     ------------------------------  ---       ---       15     185     Secret Santa                    LMN       146      ---     ---     ------------                    ---       ---       16      12     CSI: Miami                      CBS       145      ---     ---     ----------                      ---       ---       17     174     Crazy for Christmas             LMN       139      ---     ---     -------------------             ---       ---       18      20     Survivor: Samoa**               CBS       138      ---     ---     -----------------               ---       ---       19     254     Ghost Hunters                   SYFY      136      ---     ---     -------------                   ----      ---       20      89     NCIS                            USA       136      ---     ---     ----                            ---       ---       21     296     Ghost Hunters Academy           SYFY      135      ---     ---     ---------------------           ----      ---       22     507     One Life to Live                SOAP      134      ---     ---     ----------------                ----      ---       23     244     Debbie Macomber's Mrs. Miracle  HALL      134      ---     ---     ------------------------------  ----      ---       24      69     The O'Reilly Factor             FNC       133      ---     ---     -------------------             ---       ---       25     518     General Hospital                SOAP      133      ---     ---     ----------------                ----      ---     NOTE:  *  This is the 120 minute 12/20 telecast          ** This is the 60 minute 12/17 telecast      

[CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; SOAPnet is owned by The Walt Disney Co.; SYFY is owned by NBC Universal; TNT is owned by Turner Broadcasting, Inc.; Univision is owned by Univision Communications, Inc.; USA is owned by NBC Universal]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

   Contacts:   Rogers & Cowan for Rentrak Corporation               Sallie Olmsted                Amanda Bartz               (310) 854-8124                (310) 854-8151               solmsted@rogersandcowan.com   abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com;
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan, for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment