Charmin's 'Bathrooms over Broadway' is Broadway's First-Ever Bathroom Musical Starring Tony-Award-Nominated Christopher Sieber of 'Shrek the Musical'

Charmin's 'Bathrooms over Broadway' is Broadway's First-Ever Bathroom Musical Starring Tony-Award-Nominated Christopher Sieber of 'Shrek the Musical'

NEW YORK, Dec. 29 /PRNewswire/ -- For tourists, local New Yorkers and avid lovers-of-the-arts alike, the best "seats" on Broadway this holiday season are in the Charmin Restrooms! Charmin® has teamed up with non-profit Broadway Cares/Equity Fights AIDS to present "Bathrooms over Broadway," the first-ever Broadway show in a bathroom. The 10-15 minute "cheeky" musical production will take place, free-of-charge, before a live audience at the Charmin Restrooms on December 29 at 10:30 AM and will feature the thrilling theatrics of several well-known Broadway stars, including "Shrek the Musical's" Christopher Sieber.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091229/NY30454 )

The one-time-only, first-of-its-kind production will feature Charmin in the starring "roll," with Broadway actors paying homage to the top-billing toilet paper brand though a handful of show-stopping musical numbers. Talented loo-loving thespians will sing and dance to all-things-potty, taking the audience on various bathroom adventures throughout New York City during the holiday season. Musical numbers performed to the tune of familiar Broadway and hit pop-culture songs, coupled with toilet-paper-fashioned props, are guaranteed to "bring the house down."

"For four consecutive years, Charmin has been providing tourists and local New Yorkers with a free, clean and family-friendly place to 'enjoy the go'," said Jacques Hagopian, brand manager for Charmin. "Broadway is such a popular attraction in New York City during the holiday season, we thought there was no better way for visitors to 'enjoy the go' than by bringing all the excitement of a Broadway musical to the Restroom experience."

Charmin worked with non-profit partner Broadway Cares/Equity Fights AIDS to develop the show's content and relied on the non-profit's expertise to direct and cast the production. Their mission is to mobilize the unique abilities within the entertainment industry to mitigate the suffering of individuals affected by HIV/AIDS.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20091229/NY30454
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com

Source: Charmin

CONTACT: Charlotte Cavaretta, MS&L, +1-212-468-3590,
Charlotte.Cavaretta@mslworldwide.com; or Laura Lewis, Procter & Gamble,
+1-513-207-3918, lewis.la.1@pg.com

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Profile: International Entertainment