BLOOMBERG TELEVISION Selects Rentrak for Viewer Measurement

BLOOMBERG TELEVISION Selects Rentrak for Viewer Measurement

--The Most Trusted Global Financial News Source Turns to Rentrak for Access to America's Largest Database of Household-Level TV Measurement--

PORTLAND, Ore., Dec. 21 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced the BLOOMBERG TELEVISION® network has chosen Rentrak's TV Essentials service to gain detailed insights into viewer consumption of its flagship television service.

The BLOOMBERG TELEVISION network, the only global 24-hour business and financial television service, provides in-depth business, economic and political news to business leaders and financial professionals around the world and for the first time, the network will have unfettered access to second-by-second viewership information of their programming content.

"Rentrak's detailed, second-by-second information and unique software applications were key factors in Bloomberg selecting the TV Essentials service" said Trevor Fellows, Head of Ad Sales for BLOOMBERG TELEVISION. "TV Essentials will help us to grow our advertising base by more efficiently and effectively packaging our highly targeted audience."

"Rentrak is thrilled that Bloomberg chose TV Essentials to provide detailed viewing usage analytics with the same transparency, precision and accuracy they bring to their news coverage," said Carol Hinnant, senior vice president of business development, Advanced Media division at Rentrak.

TV Essentials processes anonymous, second-by-second audience viewing patterns from more than 14 million set-top boxes (STBs), all placed in multiple media markets and made available through various network operators.

About Rentrak Corporation (NASDAQ:RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

   Contact for Rentrak Corporation:   Sallie Olmsted / Amanda Bartz   Office: 310-854-8124 / 310-854-8151   E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both for Rentrak
Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment