Rentrak Reports Engagement Metrics for Week Ending December 13, 2009

Rentrak Reports Engagement Metrics for Week Ending December 13, 2009

--'Stickiness' Index Measures Viewer Involvement--

PORTLAND, Ore., Dec. 21 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of December 7 through December 13, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

   Week of 12/07/2009 - 12/13/2009:        Index Rating       Rank   Rank    Series                            Network     Index       ----- ------   ------                            -------     -----         1      109  The Christmas Hope                  LMN         171       ---      ---  ------------------                  ---         ---         2      166  Debbie Macomber's Mrs. Miracle      HALL        158       ---      ---  ------------------------------      ----        ---         3       68  The Closer                          TNT         157       ---      ---  ----------                          ---         ---         4        9  The Mentalist                       CBS         155       ---      ---  -------------                       ---         ---         5       14  Criminal Minds                      CBS         151       ---      ---  --------------                      ---         ---         6      198  En nombre del amor                  UNIV-B      150       ---      ---  ------------------                  ------      ---         7      170  Sortilegio                          UNIV-B      150       ---      ---  ----------                          ------      ---                      The Biggest Loser 8: Second         8        7   Chances                            NBC         150       ---      ---  ---------------------------         ---         ---         9      131  Dora, the Explorer                  NICKJR      147       ---      ---  ------------------                  ------      ---        10       21  CSI: NY                             CBS         146       ---      ---  -------                             ---         ---        11      141  Christmas in Canaan                 HALL        145       ---      ---  -------------------                 ----        ---        12       10  CSI: Crime Scene Investigation      CBS         144       ---      ---  ------------------------------      ---         ---        13       29  Bones                               FOX         142       ---      ---  -----                               ---         ---        14       17  CSI: Miami                          CBS         140       ---      ---  ----------                          ---         ---        15      155  Fallen Angel                        HALL        139       ---      ---  ------------                        ----        ---        16       11  NCIS                                CBS         137       ---      ---  ----                                ---         ---        17       23  Survivor: Samoa                     CBS         137       ---      ---  ---------------                     ---         ---        18       16  Extreme Makeover: Home Edition      ABC         137       ---      ---  ------------------------------      ---         ---        19       35  2009 Heisman Trophy Awards Show     ESPN        135       ---      ---  -------------------------------     ----        ---        20      257  My Neighbor's Keeper                LMN         134       ---      ---  --------------------                ---         ---        21      254  Ghost Hunters                       SYFY        134       ---      ---  -------------                       ----        ---        22      181  Holiday Switch                      LIFE        134       ---      ---  --------------                      ----        ---        23      136  Dora, the Explorer                  NICKJR      133       ---      ---  ------------------                  ------      ---        24      154  A Season for Miracles               HALL        133       ---      ---  ---------------------               ----        ---        25      158  Go, Diego, Go!                      NICKJR      133       ---      ---  --------------                      ------      ---    The "Stickiness" Index is the average percentage of the program viewed,   divided by the average percentage viewed for all programs of that duration   (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm)   and Sunday primetime (7pm-8pm) programs, includes roll up of air times.   Excludes local programming and all premium non ad-supported channels.       About TV Essentials  

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

   Contacts: Rogers & Cowan for Rentrak Corporation             Sallie Olmsted                         Amanda Bartz             (310) 854-8124                         (310) 854-8151             solmsted@rogersandcowan.com            abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan, for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment