Rentrak Reports Engagement Metrics for Week Ending November 22, 2009

Rentrak Reports Engagement Metrics for Week Ending November 22, 2009

--'Stickiness' Index Measures Viewer Involvement--

PORTLAND, Ore., Nov. 30 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of November 16 through November 22, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

Week of 11/16/2009 - 11/22/2009:

Index Rating Rank Rank Series Network Index

1 3 Dancing With the Stars* ABC 183 2 10 The Mentalist CBS 163 3 7 NCIS CBS 163 4 9 Grey's Anatomy ABC 156 5 156 Sortilegio UNIV-B 156 6 13 The Good Wife CBS 153 7 18 Criminal Minds CBS 152 8 122 Holiday in Handcuffs ABCFAM 151 9 197 En nombre del amor UNIV-B 148 10 140 Ni Hao, Kai-Lan NICKJR 147 11 29 House FOX 146 12 19 CSI: NY CBS 145 13 15 CSI: Miami CBS 145 14 106 Sons of Anarchy FX 145 15 114 White Collar USA 144 16 5 Dancing With the Stars** ABC 143 17 33 Bones FOX 143 18 14 CSI: Crime Scene Investigation CBS 142 19 12 NCIS: Los Angeles CBS 142 20 91 Monk USA 141 21 26 Private Practice ABC 139 22 22 Survivor: Samoa CBS 138 23 90 Tyler Perry's Meet the Browns TBS 137 24 54 NUMB3RS CBS 137 25 57 Medium CBS 137

        NOTE:*  This is the 120 minute 11/16 telecast             ** This is the 60 minute 11/17 telecast   

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation

         Sallie Olmsted                         Amanda Bartz         (310) 854-8124                         (310) 854-8151         solmsted@rogersandcowan.com            abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment