Ford Collaborates With Current Media to Celebrate the Successful Fiesta Movement

Ford Collaborates With Current Media to Celebrate the Successful Fiesta Movement

Current Media's Max and Jason Broadcast Live from the Fiesta Movement Awards Celebration at the Palladium in Los Angeles on Dec. 1 at 11 p.m. EST, Followed by a Current Fiesta Special on Dec. 2 at 11 p.m. EST

SAN FRANCISCO, Nov. 30 /PRNewswire/ -- Ford Motor Company and Current Media have partnered in support of Ford's social media campaign, the Fiesta Movement. The Fiesta Movement, launched earlier this year, placed 100 European-spec Ford Fiesta's in the hands of 100 socially-vibrant individuals. The agents shared their experiences via social media platforms and completed monthly missions featuring their Fiesta to showcase the unique driving experience.

To recognize the Fiesta agents, Ford is hosting an awards celebration at the Palladium in West Hollywood on Tuesday, Dec. 1. The awards celebration will bring together agents and local fans who will enjoy a live performance by Parachute featuring hits "She is Love" and "Under Control" from its debut album Losing Sleep. Attendees will also get a sneak peak of the 2011 Ford Fiesta. Covering every exciting moment is Current Media's Max Lugavere and Jason Silva of "Max and Jason: Still Up," who will be broadcasting live from the event, giving viewers an inside look at the sights, sounds and personalities that made the Fiesta Movement a huge success.

"At the Fiesta Movement Awards Celebration, we are celebrating the agents and the creative content they have created over the past six months," said Connie Fontaine, Brand Content and Alliances Manager, Ford Motor Company. "Our collaboration with Current Media allows us to broaden the reach of our content as we get to the culmination of this phase of The Movement."

Current Media's "Max and Jason: Still Up" is a late-night hour of short form documentaries from around the world curated by hosts Max and Jason, whose tastes run the gamut from the latest social trends to fashion and culture.

"Our collaboration with Ford is an innovative way to bring new content to consumers as well as a fresh take on event coverage," said Michael Streefland, Senior Vice President of Marketing, Current Media. "Leveraging Ford's already broad following, Current Media is able to provide consumers additional ways to engage and mobilize around the Ford Fiesta Movement."

For more information about Current Media, please visit http://current.com/

For more information on the Ford Fiesta Movement, please visit http://www.fiestamovement.com/

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

About Current Media

Current Media is an award-winning multiplatform company dedicated to the in-depth investigation and exploration of the world's most important, interesting, and entertaining stories. With a fully integrated broadcast and online platform, Current connects its audience with what's going on in their world through its unique blend of original productions and viewer created media.

Current is now viewed in the U.S., U.K., Italy and Ireland in more than 65 million households through distribution partners Comcast (Channel 107 nationwide), Time Warner (nationwide), DirecTV (channel 358 nationwide), Dish Network (channel 196 nationwide), Verizon, AT&T, BskyB (channel 183), Virgin Media (channel 155) and Sky Italia (channel 130).

First Call Analyst:
FCMN Contact:

Source: Current Media

CONTACT: Melisa Rodriguez, melisa_rodriguez@bhimpact.com, or Jennifer
Reza, jennifer_reza@bhimpact.com, both of Bender/Helper Impact,
+1-310-473-4147, for Current Media; or Angie Kozleski of Ford Motor Company,
+1-313-218-8203, akozlesk@ford.com

Web Site: http://current.com/
http://www.fiestamovement.com/
http://www.ford.com/

---

Profile: International Entertainment