QJY Announces 10% to 15% Increase in Advertising Rate on Domestic TV Channels from January 2010

QJY Announces 10% to 15% Increase in Advertising Rate on Domestic TV Channels from January 2010

HONG KONG, Nov. 16 /PRNewswire-Asia/ -- Qin Jia Yuan Media Services Company Limited (Stock code: 2336; hereinafter referred to as the "Group" or "QJY") announces the new advertising rate for its advertising agency business commencing 1 January 2010:

-- From 1 January 2010, QJY will increase the advertising rate on five of its 24-hour TV channels out of its nine TV channels by 10% to 15%. The five channels with a rate increase of 10% to 15% include Chongqing Entertainment Channel, Hubei Drama Channel, Jiangxi Red Classic Channel, Yunnan Classic People's Channel and Shanxi Economic Channel.

-- Advertising clients and advertising agents who place advertisements for 2010 before 1 January 2010 will continue to enjoy the advertising rates as of 2009.

QJY's announcement on rate rise strategies right before the completion of the nationwide tender activities of the China Central Television and all major provincial TV stations demonstrates its full confidence in the domestic consumer market.

The performance of domestic advertising business in 2009 has been affected by the global economic downturn during the first half of the year. It is expected that the domestic China market will show significant improvement in 2010

About Qin Jia Yuan Media Services Company Limited (Stock code: 2366)

Hong Kong listed. Qin Jia Yuan operates principally in Mainland China substantially in two media businesses:

   (A) Television including:       -- Program production       -- Channel advertisements       -- TV home shopping    (B) Non-TV business, including:       -- Outdoor advertisements*       -- Large-scale concerts       -- PR and marketing planning    Major resources of the company include:    -- A film library with 5,000 hours of TV dramas with permanent copyrights  

-- Agreements for long-term collaboration in production of TV drama and TV programs with the top ten domestic TV stations in the Mainland China

-- Strong distribution network with over 200 TV stations established for 14 years

-- Exclusive advertising agency rights on nine 24-hour TV channels

-- Agreement with the Xinhua News Agency as the exclusive advertising agent for large format LED screens broadcasting news contents by the state*

   * Operation will start not later than the first quarter of 2010.    For enquiries, please contact:    Trimaran Corporate Communications    Canny Liu    Senior Account Executive    Tel: +852-3101-4684  

Source: Qin Jia Yuan Media Services Company Limited

CONTACT: Canny Liu, +852-3101-4684, both of Trimaran Corporate
Communications for Qin Jia Yuan Media Services Company Limited

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Profile: International Entertainment