Rentrak Reports Engagement Metrics for Week Ending November 8, 2009
Rentrak Reports Engagement Metrics for Week Ending November 8, 2009
- 'Stickiness' Index Measures Viewer Involvement -
PORTLAND, Ore., Nov. 16 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of November 2 through November 8, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.
The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.
Week of 11/02/2009 - 11/08/2009: Index Rank Rating Rank Series Network Index ---------- ----------- ------ ------- ----- 1 119 Ann Rule's Too Late to Say Goodbye LMN 187 - --- ---------------------------------- --- --- 2 3 Dancing With the Stars ABC 172 - - ---------------------- --- --- 3 19 SpongeBob SquarePants NICK 163 - -- --------------------- ---- --- 4 7 NCIS CBS 162 - - ---- --- --- 5 12 The Mentalist CBS 159 - -- ------------- --- --- 6 10 Grey's Anatomy ABC 158 - -- -------------- --- --- 7 90 Ed, Edd 'n Eddy's Big Picture Show TOON 156 - -- ---------------------------------- ---- --- 8 14 The Good Wife CBS 150 - -- ------------- --- --- 9 154 Sortilegio UNIV-B 149 - --- ---------- ------ --- 10 22 Criminal Minds CBS 147 -- -- -------------- --- --- 11 9 Desperate Housewives ABC 147 -- - -------------------- --- --- 12 15 CSI: Crime Scene Investigation CBS 146 -- -- ------------------------------ --- --- 13 125 Dora, the Explorer NICKJR 146 -- --- ------------------ ------ --- The Wedding: Keeping Up with the 14 70 Kardashians E! 146 -- -- ------------ -- --- 15 11 NCIS: Los Angeles CBS 146 -- -- ----------------- --- --- 16 25 CSI: NY CBS 146 -- -- ------- --- --- 17 38 Law & Order NBC 146 -- -- ----------- --- --- 18 16 Brothers and Sisters ABC 145 -- -- -------------------- --- --- 19 182 A Test of Love LMN 145 -- --- -------------- --- --- 20 239 Viva el sueno! UNIV-B 144 -- --- --------------- ------ --- 21 192 En nombre del amor UNIV-B 144 -- --- ------------------ ------ --- 22 18 CSI: Miami CBS 143 -- -- ---------- --- --- 23 97 Sons of Anarchy FX 143 -- -- --------------- -- --- 24 113 White Collar USA 142 -- --- ------------ --- --- 25 62 NUMB3RS CBS 142 -- -- ------- --- ---
The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.
About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.
About Rentrak Corporation
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 solmsted@rogersandcowan.com abartz@rogersandcowan.com
First Call Analyst:
FCMN Contact:
Source: Rentrak Corporation
CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan, for Rentrak Corporation
Web Site: http://www.rentrak.com/
Profile: International Entertainment
posted by EntertainmentNews @ 4:06 AM
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