Hallmark's Disney E-cards Debut on Hallmark.com

Hallmark's Disney E-cards Debut on Hallmark.com

New, premium e-cards feature beloved Disney characters.

KANSAS CITY, Mo., Nov. 24 /PRNewswire/ -- Disney fans can now send Hallmark e-cards that feature original scenes from their favorite Disney movies. Hallmark.com is introducing eight new Disney premium e-cards featuring scenes and characters from popular Disney films such as Bambi, Camp Rock, Disney-Pixar's Toy Story, Hannah Montana, Lady and the Tramp and The Lion King. The Disney premium e-cards were developed in collaboration with Disney Consumer Products.

"The e-cards featuring new and classic Disney movies are something our consumers have been asking for and we know they'll love," said Shelley Mathews, Hallmark e-card manager. "We think the Disney e-cards will resonate with people because they enable the sender to connect with loved ones through some of most memorable scenes from the Disney library."

The Disney premium e-cards give people the opportunity to send birthday, baby congratulations, encouragement and friendship wishes featuring current Disney movies as well as beloved classics. One of the cards plays the song "You've Got a Friend in Me" from Toy Story and features a montage of friends from various other Disney-Pixar films. Another e-card celebrating a new baby features Elton John's "Circle of Life" and the scene from The Lion King in which new cub Simba is introduced to the other animals.

"Disney premium e-cards are a great way for parents and children to express their heartfelt emotions to friends and families on any occasion," said Dianne Krupp, director of stationery, Disney Consumer Products.

"These creative cards help people of all ages add the magic of Disney stories to their most important celebrations and memories."

The Disney e-cards are now available at Hallmark.com and are 99-cents each. An e-card subscription for unlimited premium e-cards can be purchased for $9.99 per year.

About Hallmark Cards, Inc.

Hallmarks makes the world a more caring place by helping people express what's in their hearts and spend time together - a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 41,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com, via cell phone at Hallmark Mobile Greetings, and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo. Visit http://corporate.hallmark.com/ for more details.

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Source: Hallmark Cards, Inc.

CONTACT: Sarah Kolell of Hallmark Cards, +1-816-274-4873,
newsroom@hallmark.com

Web Site: http://www.hallmark.com/

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Profile: International Entertainment