DreamWorks Animation Names Kelley Avery Worldwide Head of Franchise Strategy and Distribution

DreamWorks Animation Names Kelley Avery Worldwide Head of Franchise Strategy and Distribution

GLENDALE, Calif., Nov. 3 /PRNewswire-FirstCall/ -- DreamWorks Animation SKG, Inc. (NASDAQ:DWA) today announced that it has named Kelley Avery to the newly-created position of Worldwide Head of Franchise Strategy and Distribution. In this new role, Avery's primary responsibility will be to oversee the development of the studio's global franchise plan, including new product and business initiatives, distribution of content on physical and digital platforms, as well as oversight of the Company's existing home entertainment business.

DreamWorks Animation CEO Jeffrey Katzenberg stated, "With our increased slate of films and our new franchise initiatives, the time is right to bring in an executive of Kelley's considerable talent and experience to help us develop these properties and drive new revenue opportunities across numerous platforms."

Ann Daly, COO of the Company, added, "We are thrilled to have Kelley join us at DreamWorks Animation. Her expertise in brand development and unique knowledge of the marketplace will enable us to move forward with our growth initiatives as we work to maximize the full potential of our properties globally. All of her skills will come into play as we look to extend our beloved characters beyond the movie screen and onto television, the live stage, online and through exclusive DVD content."

Kelley Avery said, "I am excited about the franchise growth opportunities at DreamWorks Animation, and am personally thrilled to join the Company during such an energizing and creative period."

Avery is an accomplished veteran of the entertainment industry, with more than 25 years of experience in a variety of executive roles. Avery joins DreamWorks Animation from her position as President of Worldwide Home Entertainment for Paramount Pictures. Under her leadership, Paramount Home Entertainment became one of the top performing organizations worldwide. Prior to that, Avery headed the Home Entertainment division of DreamWorks and served in similar roles at Walt Disney Studios.

About DreamWorks Animation SKG

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world- class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. All of DreamWorks Animation's feature films are now being produced in 3D. The Company has theatrically released a total of 18 animated feature films, including the franchise properties "Shrek," "Madagascar" and "Kung Fu Panda."

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.

First Call Analyst:
FCMN Contact: shannon.olivas@dreamworks.com

Source: DreamWorks Animation SKG, Inc.

CONTACT: Jeff Hare of DreamWorks Animation Publicity, +1-818-695-8055,
jeff.hare@dreamworks.com; or Shannon Olivas of DreamWorks Animation Corporate
Communications, +1-818-695-3658, shannon.olivas@dreamworks.com

Web Site: http://www.dreamworksanimation.com/

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Profile: International Entertainment