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Thursday, November 19, 2009

Comcast Launches Newly Expanded Hispanic Programming Tier in Detroit

Comcast Launches Newly Expanded Hispanic Programming Tier in Detroit

With 55 Channels and 150 On Demand Choices, Comcast Dramatically Boosts Local Spanish-Language Offering

SOUTHFIELD, Mich., Nov. 19 /PRNewswire/ -- Comcast, one of the nation's leading providers of entertainment, information and communications products and services, today introduced a massive expansion of Spanish-language programming in the city of Detroit that is now delivering local consumers significantly more Spanish-language choices than ever before. Hispanic community leaders joined Comcast at a special luncheon at Los Galanes in Southwest Detroit to help celebrate the company's investment in this new programming for local Spanish-speaking consumers.

The newly enhanced tier nearly doubles Comcast's previous local offering, now providing viewers with 55 of the most-popular Spanish-language networks - 16 of them currently available only through Comcast - and more than 150 choices of Hispanic On Demand programming choices. The new programming, including AYM Sports, Discovery en Espanol, Ecuavisa Internacional, Fox Sports Espanol, Gran Cine, Telemundo and TV Colombia, ranges from sports and news to movies, music and general entertainment.

Bundled with Limited Basic Cable and a digital set-top box, this newly expanded Spanish-language programming tier is available for just $29.95 a month to Detroit consumers.

"Comcast is committed to meeting the diverse programming interests of all of our customers. With our latest expansion, we now offer Spanish-speaking consumers in Detroit the most diverse and robust lineup of sports, news and entertainment programming," said Tom Coughlin, Senior Vice President of Comcast's Michigan Region. "Detroit was the first community in Michigan to experience the benefits of a nearly all-digital network, and as other communities enter the 'digital world,' our customers will be amazed by what Comcast's advanced fiber-optic network can deliver - faster Internet speeds, more HD choices and expanded multicultural programming."

The newly expanded Spanish-language programming tier includes the following channels:

    Channel         Network         Channel          Network    -------         -------         -------          -------         98        Univision         *627          TeleFormula        601   Discovery en Espanol    628           Canal Sur        602      CNN en Espanol      *629       TVE International        603   Fox Sports en Espanol  *630          TV Colombia       *604        Caracol TV        *631           TV Chile        605         MTV Tr3s         *632         Latele Novela        606    History en Espanol    *633          TBN Enlace        607         Mun2             +634           Sorpresa        608       Cinelatino          635            Si TV       +609       Venemovies         *637         EWTN Espanol       +610     Cine Mexicano        *638        Cable Noticias        611       Telemundo          +639          Mexico 22        612     ESPN Deportes       *+640          TeleRitmo      *+613      El Garage TV         641         Once Mexico      *+614       AYM Sports         *642          SUR Mexico       *615       HTV Musica         *643           SUR Peru       *616  Ecuavisa Internacional  *644        TV Dominicana      *+617      Canal 52 MX        *+645    Telemicro Internacional      *+618      Multimedios         *646      Telefe Internacional      *+619      Cultural.es        *+647          Utilisima       +620       Gran Cine         *+648       CBTV Michoacan      *+621     Canal 24 Horas       *649           HITN-TV        622        GolTV             *650         WAPA America       +623       Infinito           *652       Ritmoson Latino       +624      Video Rola          *653          Tele Hit       *625     TV Venezuela         *654          Banda Max       *626  La Familia Cosmovision  *655         De Pelicula                                     *656      DePleicula Clasico   

* - Denotes newly added channel. + - Denotes that Comcast is currently the only provider in Detroit to offer channel.

The programming package will become available in other Michigan communities as the company's ongoing digital network enhancement is completed. The high-capacity digital network will enable Comcast to offer significantly more High-Definition choices and launch faster Internet speeds.

Alicia Villarreal, Executive Director of Latino Family Services, welcomed Comcast's decision to bring more programming choices for Spanish-speaking consumers. She said, "Comcast demonstrates through its actions and financial support of Latino Family Services that it cares about families and the Hispanic communities as a whole in the city of Detroit and Wayne County. Today's launch of even more Spanish-language programming shows its dedication to the diverse customer base it serves here in Michigan."

In addition to the Spanish-language offerings, Comcast offers a wide array of multicultural programming serving Brazilian, Portuguese, Southeast Asian, Filipino, Arabic and Italian viewers.

Customers who want to learn more about Comcast or order the new Spanish-language offering may call 1-888-COMCAST or visit www.comcast.com/espanol.

About Comcast Corporation

Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.8 million cable customers, 15.7 million high-speed Internet customers and 7.4 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

Comcast's Michigan Region serves more than 1.2 million customers statewide and employs more than 4,200 people. Comcast has three major call centers located in the state and houses its Michigan Region headquarters in Southfield.

First Call Analyst:
FCMN Contact:

Source: Comcast Cable

CONTACT: Mary Beth Halprin, +1-248-233-4743,
Marybeth_halprin@cable.comcast.com, or Patrick Paterno, +1-248-233-4608,
Patrick_paterno@cable.comcast.com


Profile: International Entertainment

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