Brand in Entertainment Announces Its Inaugural Integration Auction, Scatter Categories 2010

Brand in Entertainment Announces Its Inaugural Integration Auction, Scatter Categories 2010

Pioneering Auction Presents Unprecedented Marketing and Brand Integration Opportunities at Attractive Auction Rates on January 20, 2010 at Christie's New York City

LOS ANGELES, Nov. 16 /PRNewswire/ -- Brand in Entertainment (BiE), a premier integration firm specializing in partnering with companies and advertisers across numerous mediums to join brands and properties, has announced their first Inaugural Integration Auction, Scatter Categories 2010 to be held on January 20th at Christie's in New York City. The invitation only auction produced by Empire Entertainment, Inc. and Honeysweet Productions, will invite professional representatives and advertising agencies to bid on exclusive packages to feature their services and products among a variety of media platforms. An online auction preview catalog will be available on BiE's Web site by the end of November.

Leveraging relationships with major advertising firms in the U.S. and abroad, as well as with major studios, record companies and independent production companies, BiE's Inaugural Integration Auction 2010 will auction off choice brand incorporation opportunities in a multitude of platforms, including network television, online/Webisodes, graphic novels, films, plays and more.

"With the ever-growing list of media options, the advertising world has been seeking a way to easily integrate their brands across today's myriad of content offerings while keeping an eye on maximizing value," said Rolfe Auerbach, Chief Executive Officer of BiE. "Our Inaugural Integration Auction 2010 is the innovative complement to this desire by offering content properties and brands the unique opportunity to partner with one another through a highly productive, seamless event."

The live auction will feature the three most exciting auction category opportunities led by famed auctioneer and BiE Chief Operating Officer Tere Morris, while the silent auction will utilize IML technology. IML will allow the auction attendees to place instant bids on items using keypad devices. Viewable in real time on large-screen TVs, the keypads enable participants to keep track of the bidding activity.

Following the red carpet at 6:00 p.m. EST, recently appointed BiE Chairman Jim Rose will be on hand to welcome auction attendees and present a keynote address. Rose, a prominent figure in the advertising world, is the current Chairman and CEO of Mosaic Sales Solutions and has previously lent his expertise as CEO of MPG, the media buying arm of the leading international advertising and communications group Havas.

   Inaugural Integration Auction 2010 Event Details - January 20, 2010    Red Carpet/Cocktail Hour              6:00 p.m. - 7:00 p.m.   Welcome by Jim Rose                   7:00 p.m.   Live Auction                          7:15 p.m.   Silent Auction featuring IML          Ongoing - tables close at 8:30 p.m.   Technology   

For 2010, BiE currently has 33 films and 25 television projects scheduled and is working on such films as "Henry's Crime" starring Keanu Reeves and James Caan, "Unamerican" starring Jessica Biel and John Leguizamo, and has just finished work on "Meeting Spencer" with Jeffrey Tambor.

Brand in Entertainment is consistently ahead of the curve searching out new opportunities for its clients and pairing these opportunities with emerging technologies in order to create unique branding advantages. BiE recognizes brand objectives and works with filmmakers to ensure that the integration is a part of the mythology of their storyline. For more information on Brand in Entertainment, please visit http://brand-inentertainment.com/.

About Brand in Entertainment

BiE is the premier Brand Integration firm with more than 35 years of advertising experience. Based in Los Angeles, California, they work directly with national and international brands to organically marry them with entertainment properties. BiE is the matchmaker of Hollywood and Madison Avenue, unifying entertainment properties and brands. Respectively, BiE is sensitive to the creative integrity of the filmmaker/content producer and seeks to create brand integrations best suited for the storyline.

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Source: Brand in Entertainment

CONTACT: Angela Lapre of Bender/Helper Impact, +1-310-694-3112,
angela_lapre@bhimpact.com, for Brand in Entertainment

Web Site: http://brand-inentertainment.com/

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Profile: International Entertainment