AT&T Draws in Moviegoers with Advance Screenings of Summit Entertainment's "The Twilight Saga: New Moon" in Select Markets; Photo and Video Content Available Nationwide via Mobile WAP Site and AT&T Share on Facebook

AT&T Draws in Moviegoers with Advance Screenings of Summit Entertainment's "The Twilight Saga: New Moon" in Select Markets; Photo and Video Content Available Nationwide via Mobile WAP Site and AT&T Share on Facebook

Moviegoers in Atlanta, Chicago and Dallas Offered Chance to Win Tickets to an Advance Screening of "The Twilight Saga: New Moon" Featuring a Special Cast Member Appearance

DALLAS, Nov. 3 /PRNewswire-FirstCall/ -- The second film installment of Summit Entertainment's phenomenally successful TWILIGHT SAGA franchise will bring the romance between mortal and vampire to a whole new level. And while the wait is on for the Nov. 20 release of the highly anticipated sequel, THE TWILIGHT SAGA: NEW MOON, AT&T* today announced it will host advance screenings of the film -- including a special cast member appearance -- in Atlanta, Chicago and Dallas on Nov. 19. In addition, photo and video content, a mobile trivia game from RealArcade® Mobile, ringtones and more are currently available via AT&T Share on Facebook and wireless handsets from AT&T.

From now until Nov. 12, moviegoers will have the opportunity to win** one pair of tickets to an advance screening of THE TWILIGHT SAGA: NEW MOON in Atlanta, Chicago or Dallas on Thursday, Nov. 19 at 9:30 pm, respectively, which will include a special appearance and question-and-answer session by a cast member from the film.

AT&T will encourage interaction amongst fans by asking them to join in on the discussions about the TWILIGHT SAGA and post the "Create Ur Coven" badge on individual and friends' profile pages through wall posts at AT&T Share on Facebook. In addition, AT&T has created a WAP portal for moviegoers to access full music tracks from the film's soundtrack, ringtones, answer tones, film graphics and more from THE TWILIGHT SAGA: NEW MOON. Wireless customers of AT&T can access content by texting*** the word "NEWMOON" to 826709.

"THE TWILIGHT SAGA: NEW MOON is arguably the most anticipated movie of the year, and AT&T is thrilled to be at the forefront of it all by delivering once-in-a-lifetime opportunities and exclusive content offerings via the mobile device and our social media properties," said Chris Schembri, vice president, AT&T Media Services. "It's just one more way we're connecting people to their world, everywhere they live and work."

Moviegoers also can download "Twilight the Movie Game" from RealArcade® Mobile via AT&T MEdia Mall. In this trivia-based mobile game, players can answer challenging photo and text questions based on the first film, test their movie knowledge and prepare themselves for the launch of THE TWILIGHT SAGA: NEW MOON. A multiplayer mode enables two to four players to compete on the same handset and find out who is the most knowledgeable TWILIGHT fan of all. RealArcade Mobile, a division of RealNetworks®, Inc., will be supporting this game with extensive promotions around the film launch for AT&T customers.

THE TWILIGHT SAGA: NEW MOON is directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner. In the film, the romance between mortal and vampire soars to a new level as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part of -- only to find herself in greater peril than ever before. Following Edward Cullen's (Pattinson) departure from Forks, Washington, Bella discovers his image comes to her whenever she puts herself in jeopardy. In time Bella's frozen heart is gradually thawed by her budding relationship with Jacob Black (Lautner) who has a supernatural secret of his own.

The action-packed, modern day vampire love story TWILIGHT, the first film in the series, was released in theatres on November 21, 2008 to a blockbuster reception. The third film in the franchise, THE TWILIGHT SAGA: ECLIPSE is due in theaters on June 30, 2010.

For more information about AT&T products and services, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 13 AND OLDER (18 AND OLDER IF A RESIDENT OF MAINE) AT TIME OF ENTRY. VOID WHERE PROHIBITED. Promotion ends 11/12/09. For Official Rules, alternate method of entry, prize description and odds disclosure, visit http://bit.ly/CovenRules. Sponsor: AT&T Mobility, 1055 Lenox Park Blvd. NE, Atlanta, GA 30319. Standard text messaging rates apply. If you enter via text messaging, you will incur charges for at least three (3) text messages. Message & data rates may apply. To stop receiving messages, text STOP or for help text HELP to 83733. Text-messaging entry may only be available through AT&T Mobility.

   ***Standard text message rates apply.    About AT&T  

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

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About Summit Entertainment, LLC

Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually.

© 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

TM & © 2009 SUMMIT ENTERTAINMENT, LLC. All rights reserved.

RealArcade and RealNetworks are registered trademarks of RealNetworks, Inc.

First Call Analyst:
FCMN Contact: dotsond@fleishman.com

Source: AT&T Inc.

CONTACT: Sean Lashley of AT&T Inc., Office: +1-314-982-1746, Mobile:
+1-618-444-0707, slashley@attnews.us

Web Site: http://www.att.com/

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Profile: International Entertainment