American Greetings Featured on The Balancing Act Airing on the Lifetime Network

American Greetings Featured on The Balancing Act Airing on the Lifetime Network

Creative Director Rochelle Lulow Offers Tips For Holiday Shoppers

CLEVELAND, Nov. 4 /PRNewswire-FirstCall/ -- If there is one thing that everyone can use during the rush of the holiday season, it's a little balance. This year American Greetings Corp. (NYSE:AM) had the opportunity to offer some helpful tips for consumers seeking a little stability by participating in the Tribute to the American Family special on "The Balancing Act," a popular morning show airing weekdays at 7:30 a.m. Eastern/Pacific and 6:30 a.m. Central/Mountain, on the Lifetime Network.

American Greetings creative director Rochelle Lulow was a guest on the popular program where she discussed the traditions of the holiday season, and offered some helpful hints on how to keep them alive, even when faced with the busiest of schedules. The segment will run three times beginning on Thursday, November 5, with replays on November 13 and 24.

Lulow has great insights on relationships and etiquette due to her experience in uncovering the subtle intricacies of how we connect and relate to one another. This experience makes her a great resource for advice on how to more conveniently stay in touch and celebrate in creative ways.

"What makes the holidays so much fun are the little things we all look forward to, but too often can't make time for," said Lulow. "During the segment we talk about how to make everything from card sending, shopping and gift wrapping to baking and decorating a little more convenient so that anyone can participate. The thought is to offer some ideas so that people can focus on what's most important - celebrating with family and friends."

In addition to offering tips for the holiday season, the greeting card company is also embracing the spirit by participating in the Tribute to the American Family Sweepstakes. From November 1 through November 30, viewers can register to win one of two gift packaging kits, one for the holidays and one for birthday and every day occasions, both valued at more than $350.00. To register for the sweepstakes, just head to the show's official Web site at www.thebalancingact.com.

Be sure to tune in (or set your DVR) to Lifetime Network on Thursday, November 5 to view the segment. Check local listings for show time in your area. You can also view a preview of the segment now by clicking here.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE:AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com/.

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FCMN Contact:

Source: American Greetings Corporation

CONTACT: Frank Cirillo of American Greetings Corporation,
+1-216-252-7300 x4806, frank.cirillo@amgreetings.com

Web Site: http://www.americangreetings.com/

Company News On-Call: http://www.prnewswire.com/comp/044150.html

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Profile: International Entertainment