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Wednesday, November 04, 2009

Alan Jackson Will Meet Fans in Downtown Nashville CMA Week

Alan Jackson Will Meet Fans in Downtown Nashville CMA Week

Cracker Barrel constructs a "pop-up" store that will feature the Alan Jackson Collection; store is dedicated to country music and lifestyle merchandise

LEBANON, Tenn., Nov. 4 /PRNewswire-FirstCall/ -- Country music fans coming to Nashville during CMA Week will have the opportunity to meet Alan Jackson at a new attraction - a temporary Cracker Barrel Old Country Store® retail shop right in the middle of downtown, at lst & Broadway. This one-week-only attraction, open November 7th - l2th (see hours below), will be dedicated to country music and the lifestyle its fans enjoy, and feature the newly released Alan Jackson Collection. The highlight of the week will be an in-store appearance by superstar Alan Jackson on Tuesday, November l0, 9:00 a.m. - 11:00 a.m.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090518/NY17634LOGO )

Photos of The Alan Jackson Collection: http://www.dbaronmedia.com/component/option,com_phocagallery/Itemid,100/id,1/v iew,category/

When guests visit this "pop-up" store, they will enjoy the same Cracker Barrel hospitality they have come to expect from the popular restaurant concept, just without the biscuits. "We wanted to create something special for country music fans right in the heart of downtown Nashville to help celebrate CMA Week," said Cracker Barrel's Vice President of Marketing Peter Keiser. "Building a temporary store that features all 40+ items in The Alan Jackson Collection, as well as other Cracker Barrel retail merchandise related to music and our branded food products, is a good way to provide some extra excitement during CMA Week, a very special time for country music fans," Keiser added. "While we couldn't build a whole kitchen in this temporary store, we invite fans to also come on over to one of the many other Cracker Barrel restaurants in the Nashville area for some good country cookin.'"

Alan Jackson has an international reputation built up over twenty years of performing and recording, but he rarely makes public appearances like this, preferring to spend his off-stage time privately with his family. He decided to meet up with fans at this special Cracker Barrel location because he believes in the quality of this merchandise collection and because he likes the food at Cracker Barrel himself! "I grew up in the South, so Cracker Barrel has been a part of my family since I was a young man," says Alan Jackson. "I was really flattered when they came to me with the idea of working together to create a collection for their country store, and I've been very impressed with the variety and quality of the items that we have put together. I think my fans and their families will appreciate everything in the collection."

   THE CRACKER BARREL 'POP UP' OLD COUNTRY STORE - HOURS   101 Broadway, Nashville, TN    SATURDAY, NOVEMBER 7          11:00am-7:00pm   SUNDAY, NOVEMBER 8            12:00pm-6:00pm   MONDAY, NOVEMBER 9            11:00am-6:00pm   TUESDAY, NOVEMBER 10          6:00am-6:00pm (Alan Jackson 9:00-ll:00am)    (Starting at 6:00 AM, fans who purchase an item from The Alan Jackson   Collection will be able to get numbered tickets for a place in the   autograph line. Tickets will be available on a first-come, first-served   basis.  Alan Jackson will meet as many fans as possible during the time   period and will autograph merchandise from The Alan Jackson Collection)    WEDNESDAY, NOVEMBER 11        11:00am-6:00pm   THURSDAY, NOVEMBER 12         11:00am-6:00pm    

In addition to Alan Jackson merchandise and his exclusive new CD, Songs of Love and Heartache, other titles in Cracker Barrel's exclusive music program will be available for country music fans. Cracker Barrel's impressive exclusive music program features numerous projects, including the September release of an exclusive new version of The Foundation by the Zac Brown Band, which contained three previously unreleased live tracks. That followed August's George Jones release of A Collection Of My Best Recollection, May's release of Montgomery Gentry's For Our Heroes, which debuted at #5 on Billboard magazine's Top Country Album Chart, and March's release of Dolly Parton's Collectors' Edition of Backwoods Barbie, which debuted at #9 on that chart. The series also includes a number of exclusive releases in 2008 - November's release of Bill Gaither's Homecoming Hymns, the August release of Kenny Rogers: 50 Years, the July release of Ricky Skaggs' The High Notes and the April release of Aaron Tippin's He Believed. Over the last few years, Cracker Barrel has also released exclusive CDs featuring, among others, Alison Krauss & Union Station, Josh Turner, Amy Grant, Sara Evans, and Charlie Daniels.

About Cracker Barrel

Cracker Barrel Old Country Store restaurants provide a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that's surprisingly unique, genuinely fun and reminiscent of America's country heritage...all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n' dumplins as well as its signature biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) was established in 1969 in Lebanon, Tenn. and operates 593 company-owned locations in 41 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. - 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit: crackerbarrel.com.

First Call Analyst:
FCMN Contact: jeremy@websterpr.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090518/NY17634LOGO

Source: Cracker Barrel

CONTACT: Diana Baron, +1-310-315-5444, diana@dbaronmedia.com, of dbaron
media relations inc, for Alan Jackson; or Kirt Webster, +1-615-777-6995,
kirt@websterpr.com, of Webster & Associates PR, for Cracker Barrel Old Country
Store, Inc.; or Julie Davis, +1-615-443-9266, jdavis@crackerbarrel.com, of
Cracker Barrel

Web Site: http://www.crackerbarrel.com/


Profile: International Entertainment

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