Usher's New Look Taps MWW Group to Help Promote 'Powered By Service' Youth Empowerment Initiative

Usher's New Look Taps MWW Group to Help Promote 'Powered By Service' Youth Empowerment Initiative

MWW Spearheads Program Launch at 2009 Clinton Global Initiative

NEW YORK, Oct. 21 /PRNewswire/ -- MWW Group, (www.mww.com), one of the nation's top ten public relations firms, today announced the addition of Usher's New Look (UNL) to its client roster. Founded in 1999 by multi-platinum Grammy Winner Usher Raymond IV, UNL is a non-profit organization designed to increase youth-led community service. As agency of record for UNL, MWW worked alongside the organization to promote the launch of its "Powered By Service" youth empowerment initiative at the 2009 Clinton Global Initiative (CGI).

Leveraging CGI as a platform, MWW initiated a multi-tiered campaign to elevate the profile of UNL and its "Powered by Service" initiative among the mainstream media and within the non-profit and global health communities. Additionally, MWW will help raise awareness of Usher Raymond's notable altruistic work and help expand his public identity from entertainer to humanitarian.

"UNL has a ten year track record of implementing programs that enact lasting, positive change by empowering disadvantaged youth both at home and abroad. Our focus is to raise awareness of UNL and its program while creating a call to action that will drive additional support and funding," said Cheryll O. Forsatz, senior vice president/director, New York consumer group of MWW Group.

MWW Group's first assignment is to promote the launch of Powered By Service, a bold initiative to rebrand service and fundamentally change the role of youth in communities. Powered by Service is designed to motivate youth from disadvantaged backgrounds to take an active role in changing the most pressing problems facing their communities. Additionally, program participants are provided with grants and tools to help in their mission of becoming change agents.

"MWW is a natural partner for UNL, an agency that brings a well-established reputation in the global non-profit sector coupled with a deep understanding of the entertainment industry and media," said Shaun H. Wilson, President, Usher's New Look. "The firm has a proven record of working alongside non-profits to craft PR campaigns that move the needle and achieve real results. MWW's counsel will be critical as UNL expands its impact to touch the lives of many more youth, both at home and across the globe."

As part of the awareness campaign, MWW Group will promote and establish UNL's partnerships with leading business and non-profit organizations including Millennium Equity I, United Nations Foundation, The Corporation for National and Community Service's Learn and Serve America, EarthEcho International, HandsOn Network, City Year, Public Allies, ServiceNation, and numerous other organizations and individuals dedicated to UNL.

About Usher's New Look Foundation

Founded in 1999, Usher's New Look (UNL) empowers youth from under-served communities by providing them with the economic and educational building blocks necessary to become corporate and community leaders. Now in its tenth year, UNL is poised for expansion of programs, and more importantly, impact. Through Powered By Service, UNL hopes to make service more diverse, relevant and accessible to all young people. As a result young people can find their power in their ability to create change in their lives, their communities and the world. For more information about Usher's New Look and Powered By Service, visit www.ushersnewlook.org.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High...and Deliver" commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE:IPG) .

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Source: The MWW Group

CONTACT: Karla Merida, MWW Group, +1-212-827-3756, kmerida@mww.com

Web Site: http://www.mww.com/

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Profile: International Entertainment