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Tuesday, October 20, 2009

Synacor's Jim Brandt to Present Multi-Provider Solutions for 'TV Everywhere' at Leading Cable Technology, Telco TV Conferences

Synacor's Jim Brandt to Present Multi-Provider Solutions for 'TV Everywhere' at Leading Cable Technology, Telco TV Conferences

BUFFALO, N.Y., Oct. 20 /PRNewswire/ -- Technological approaches to "TV Everywhere" and the value of a ubiquitous solution that enables the viewing of additional programming on the PC will be discussed by Synacor at two major conferences over the next month.

At the Society of Cable Telecommunications Engineers' Cable-Tec Expo in Denver and at Telco TV in Orlando, Jim Brandt, director of TV/video for Synacor, will speak about how existing solutions for authenticating Web content to cable operators' high speed data customers can be expanded to entitle subscribers to view cable video programming on the PC. Brandt will deliver his SCTE presentation, entitled "Simplifying 'TV Everywhere:' Principles for a Robust Online Video Entitlement System," as part of the "Video Everywhere" panel from 2:30 - 3:45 p.m. on Friday, October 30, and will present "'TV Everywhere:' Is It Achievable?" at Telco TV from 4:40-5:40 p.m. on Wednesday, November 11.

"TV Everywhere" is a universal description of a system that enables cable, satellite, and IPTV subscribers to view and consume exclusive television programming on the Internet. The concept allows multi-device viewership of cable programming to which subscribers are entitled, while preserving the pay TV industry's historic business model.

"The industry has recognized that 'TV Everywhere' can increase consumer choice, monetize programming on the PC and build the value of cable and IPTV operators' service bundles," said Brandt. "What's equally important, however, is that the industry adopts solutions that can be deployed quickly and that can provide an intuitive, universal experience for every subscriber."

"TV Everywhere" solutions such as Synacor's can enable subscribers to access exclusive television programs and online video from the websites of either the operator or the programmer. In both cases, Synacor can manage the authentication process. Authenticated subscribers can receive immediate access to the requested content, while unauthenticated subscribers can be directed to establish service online or via telephone.

Synacor's "TV Everywhere" approach utilizes the company's single sign-on technology to create a common and consistent user experience, whether subscribers are requesting programming from the operator or programmer website. Synacor serves as a single point of integration that links content, operator and programmer websites with operator internal systems.

About Synacor

Synacor is a global technology company providing Internet Solutions to enable ISPs, media companies and advertisers to build close relationships with consumers on the Internet. Synacor's platform solutions include its Turnkey Portal and Content Solution as well as individual technology solutions such as its Content Management System (CMS); Sales & Promotion Manager (SPM); E-mail and Single Sign On (SSO). The company's media solutions include Synacor's Advertising Network and Value Added Services (i.e. Entitlement, Security, Storage, Games, Personalized Websites and Premium Content). Synacor is headquartered in Buffalo, NY with offices located in Los Angeles and London. For more information please visit www.synacor.com.

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Source: Synacor

CONTACT: Paul Schneider, +1-215-702-9784 (office), +1-215-817-4384
(mobile), pspr@att.net

Web Site: http://www.synacor.com/


Profile: International Entertainment

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