SRS TruVolume Short Story Contest Seeks Creative Takes on Annoying TV Volume Fluctuation

SRS TruVolume Short Story Contest Seeks Creative Takes on Annoying TV Volume Fluctuation

Winners to Receive Sound Bar Featuring SRS TruVolume, Be Published on Sounding Off Blog and Receive Storyline Consideration for Future SRS Commercial

SANTA ANA, Calif., Oct. 20 /PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL) , the industry leader in surround sound, audio, and voice technologies, announced today the commencement of its TruVolume(TM)-centric creative writing contest, and invites participants to share a short creative story about an experience with annoying volume fluctuations for a chance to win products featuring SRS Audio solutions, such as a home theater Sound Bar.

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"The fact of the matter is, we really want to know what people have to say about annoying volume fluctuations while watching TV, whether it be serious or funny, fiction or non-fiction," said Allen H. Gharapetian, Vice President of Marketing at SRS Labs. "In reality, this is an issue that a vast majority of people have been complaining about for years, and we hope to establish a unique outlet for poking fun at a serious problem through creative writing."

   SRS TruVolume Creative Writing Guidelines:   --  Stories must be no more than 500 words   --  Be free from profanities or any other inappropriate language   --  Stories must be related to volume fluctuations   --  Entries must be submitted as a blog comment at www.srslabs.com/contest   --  Must be a U.S. resident   --  Stories must be submitted by November 17, 2009    --  Be creative!    

The SRS TruVolume audio solution allows users to enjoy any kind of programming, music or movies, free from annoying volume fluctuations that are normally encountered when switching between sources, channels, and when programming transitions to commercials. Currently, TruVolume is available in Samsung and VIZIO HDTVs, as well as in VIZIO Sound Bars.

Although TV programming garners the most attention in regards to volume fluctuation, this annoyance is also prevalent in many other CE devices. For example, while streaming content to a PC from sources like YouTube or Hulu, volume fluctuates dramatically from video to video. Mobile phones also exhibit drastic volume fluctuations, notably when viewing streaming content or during phone calls. Additionally, car radios are plagued by the problem of extreme volume fluctuations between songs, DJs and commercials.

SRS Labs will award three winners with a VIZIO Sound Bar featuring SRS TruVolume and with a mention in a press announcement recognizing their literary accomplishment. Additionally the stories will be posted on SRS' Sounding Off blog, facebook and Twitter pages. As an additional honor, the top three stories will be eligible to be chosen as the creative inspiration for a future SRS commercial.

To further promote TruVolume, SRS Labs is also running a sweepstakes for a chance to win one of three HDTVs featuring SRS TruVolume. Participants are asked to vote on how SRS' new "date-gone-bad" TV commercial should end. The sweepstakes will take place October 7 - November 3, 2009. Please visit: www.srslabs.com/truvolume.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

   SRS Labs, Inc. Contact:                Investor Relations Contact:   Michael Bingham, PR Manager            Matt Glover, Liolios Group, Inc.   949-442-5582                           949-574-3860   michaelb@srslabs.com                   info@liolios.com   Twitter: @SRSLabs  

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Source: SRS Labs, Inc.

CONTACT: Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582,
michaelb@srslabs.com, Twitter, @SRSLabs; or investor relations, Matt Glover of
Liolios Group, Inc., +1-949-574-3860, info@liolios.com, for SRS Labs, Inc.

Web Site: http://www.srslabs.com/

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Profile: International Entertainment