Sony Music Entertainment and SendMe Mobile Strike Deal to Bring Major Label's Mobile Products to Music Fans

Sony Music Entertainment and SendMe Mobile Strike Deal to Bring Major Label's Mobile Products to Music Fans

SendMe to offer Sony Music ringtones, videos and images, including never before available content

SAN FRANCISCO and NEW YORK, Oct. 26 /PRNewswire/ -- SendMe Mobile, the premier mobile media company, today announced a multi-faceted partnership with Sony Music Entertainment to offer mobile phone users access to Sony Music's roster of acclaimed artists through SendMeMobile.com.

As part of the agreement, SendMe will offer users a comprehensive selection of Sony Music ringtones, videos and wallpaper images of artists such as Kelly Clarkson, Carrie Underwood, Franz Ferdinand, T-Pain, Wyclef Jean and more.

In addition, SendMe will deliver additional ringtones, images and video content from Sony Music's extensive catalog never available before to mobile users.

"With Sony Music, we're giving mobile phone users access to the most in-demand mobile entertainment, including content from some of the hottest labels such as Epic, Columbia, Jive, RCA and more," said Russell Klein, Co-founder and CEO of SendMe. "Along with more offerings for our subscribers, this partnership reinforces the value of SendMe's portfolio approach for content providers."

Subscribers can download media directly onto their mobile devices at SendMeMobile.com or through one of SendMe's distribution channels, such as imeem, Eventful and Univision. In addition, SendMe and Sony Music will unveil special co-branded sweepstakes to promote Sony Music's hottest artists. For example, the recently introduced "Viva Las Vegas with Mario" offers fans the chance at an exclusive weekend in Las Vegas with the Grammy-nominated artist. Mario fans entered to win on SoLow.com, SendMe's mobile game and contest platform where the player with the lowest unique guess wins unique prizes and once-in-a-lifetime experiences.

"SendMe is connecting artists and fans in exciting and innovative ways by offering a full suite of mobile entertainment services," commented Michael Paull, Executive Vice President, Global Digital Business, Sony Music Entertainment. "We are pleased to make our unparalleled roster of music available to SendMe subscribers as more and more consumers continue to look to their mobile phones for engaging entertainment."

With this partnership, SendMe now offers content from all four major U.S. music labels and claims the most robust mobile entertainment library on the market, also featuring content from dozens of emerging labels, top game publishers, movie studios and other leading content providers.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Aware, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America. For more information, visit www.sonymusic.com.

About SendMe

SendMe, Inc. turns any mobile phone into a portable playground. As the premier mobile media company, SendMe's family of destination sites lets you take the fun from the Web to your mobile phone with the broadest and best content, entertainment and community out there. SendMe's three properties -- SendMeMobile.com, SoLow.com and mbuzzy.com -- deliver content from today's pop culture sensations, niche independent creations, stuff from our own community, and one-of-a-kind mobile games that will keep you coming back for more. Included in our premium content at SendMeMobile.com are wallpapers, one-of-a-kind mobile games, and the hottest, latest mobile ringtones. Whether you're searching for a TV show ringtone or a comedy ringtone, SendMe brings it all to you -- how you want it, when you want it. So when you're looking for new ways to show your personal style, eager for some mobile gaming excitement, or trying to stay connected to the people and things you love the most, turn to SendMe. Founded in 2006 by three veteran online and mobile entrepreneurs, SendMe is funded by Amicus Capital, GrandBanks Capital, Spark Capital, Triangle Peak Partners, and True Ventures. For more information, visit www.SendMeMobile.com.

First Call Analyst:
FCMN Contact:

Source: SendMe Mobile

CONTACT: Tim Inthirakoth of InkHouse for SendMe Mobile, +1-781-916-9090
ext. 805, tim@inkhousepr.com; or Brian Garrity of Sony Music Entertainment,
+1-212-833-5891, brian.garrity@sonymusic.com

Web Site: http://www.sendmemobile.com/

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Profile: International Entertainment