CityVoter Expands Partnership with Raycom to Grow Online Market Share; Brings 'Best of' Contests and Social Platform to West Palm Beach, Birmingham and Myrtle Beach
CityVoter Expands Partnership with Raycom to Grow Online Market Share; Brings 'Best of' Contests and Social Platform to West Palm Beach, Birmingham and Myrtle Beach
CAMBRIDGE, Mass., Oct. 26 /PRNewswire/ -- CityVoter.com, the leading social media platform for the insider's scoop on the best of every city, today announced an expansion of its partnership with Raycom. CityVoter.com helped Raycom's FOX affiliate FOX 43 determine the best of Knoxville, Tennessee in February, 2009 and will now power the search for the best with contests in Myrtle Beach, South Carolina launching today, Birmingham, Alabama launching November 2 and West Palm Beach, Florida launching later this year.
CityVoter.com provides these market leading stations with the CityVoter best of social platform, allowing insiders who know a city best to share their insight with information, ratings, and recommendations on their favorite local businesses.
CityVoter.com works with traditional media companies -- television, radio and newspapers -- to help them successfully converge with digital media, engage and monetize local audiences, and immerse their brands into the local social experience. Each partner launches with a contest inviting consumers to nominate, vote for, comment on, and browse their favorite local businesses. Business owners compete with in-store signage, viral marketing, and free online photo profiles.
"We are pleased with the results we saw in Knoxville, and we're looking forward to extending our relationship with CityVoter. We anticipate strong results in our new markets," said Raycom's VP of Digital Media, Pat LaPlatney. "We've experienced a nice boost in page views in Knoxville and have seen an increase in engagement with our local audience."
"Pat and his team innovate, and we're happy to see our best of platform being used to grow Raycom's online market share. We're excited to be part of their growth and to be part of their digital strategy," said Josh Walker, CityVoter CEO and founder. "We've seen their promotional power in Knoxville, and we are eager to help West Palm Beach, Birmingham, and Myrtle Beach increase audience."
About CityVoter, Inc.
CityVoter.com is the leading social platform for the insider's scoop on the best of every city. CityVoter.com allows insiders who know a city best to share their insight with information, ratings, and recommendations. By eliminating the guesswork from daily life, CityVoter.com helps people make the best decisions in all aspects of their lives, not just around the big events. Founded in 2005 and headquartered in Cambridge, Massachusetts, CityVoter.com helps leading media and brands companies such as Raycom Media, LocalTV, Barrington Broadcast Group, VH1, Belo, FOX, Gazette Communications, Hearst-Argyle, Office Depot, McGraw-Hill, New England Cable News and Post-Newsweek to engage local audiences with an innovative social media experience. For more information, visit www.CityVoter.com.
About Raycom Media
Raycom Media, an employee-owned company, is one of the nation's largest broadcasters and owns and operates 46 television stations in 36 markets and 18 states, including Hawaii. In addition to television stations, Raycom owns Raycom Sports, a marketing, production and events management and distribution company; Raycom Post, a post production facility; Broadview Media, a post production telecommunications company; and CableVantage, a cable advertising sales group.
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Source: CityVoter, Inc.
CONTACT: Eileen Pacheco for CityVoter, +1-508-888-7478,
eileen@tango-group.com
Web Site: http://www.cityvoter.com/
Profile: International Entertainment
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