Rentrak Announces Box Office Numbers for Weekend of October 9, 2009

Rentrak Announces Box Office Numbers for Weekend of October 9, 2009

LOS ANGELES, Oct. 11 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of October 9 through October 11, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, October 11, 2009 include:

   Rank  Title                      Distributor Weekend Gross Cume  Locations   ----  -----                      ----------- ------------- ----  ---------       1 Couples Retreat            Universal      35,340,000 35,340,000 3000        2 Zombieland                 Sony           15,000,000 47,801,081 3038        3 Cloudy With A Chance Of          Meatballs                 Sony           12,000,000 96,250,956 2992        4 Toy Story / Toy Story 2    Disney          7,674,000 22,676,348 1752        5 Paranormal Activity        Paramount       7,066,000  8,279,241  159        6 Surrogates                 Disney          4,115,000 32,572,467 2992        7 The Invention Of Lying     Warner Bros.    3,370,000 12,326,605 1743        8 Whip It                    Fox Searchlight 2,800,000  8,766,058 1738        9 Capitalism:  A Love Story  Overture Films  2,700,000  9,095,191  995       10 Fame                       MGM             2,556,000 20,041,739 3110       11 The Informant              Warner Bros.    2,210,000 29,853,148 2202       12 Tyler Perry's I Can Do Bad          All By Myself             Lionsgate       1,540,000 50,411,657 1313    Weekend of 10/09/09 to 10/11/09   

© Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:    Rogers & Cowan for Rentrak Corporation                Sallie Olmsted                  Amanda Bartz                (310) 854-8124                  (310) 854-8151                solmsted@rogersandcowan.com     abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment