Private Media Group Achieves 100% Coverage in France, Europe's Largest VOD Market, Through Agreement With Numericable

Private Media Group Achieves 100% Coverage in France, Europe's Largest VOD Market, Through Agreement With Numericable

BARCELONA, Spain, Oct. 29 /PRNewswire-FirstCall/ -- Private Media Group, Inc. (NASDAQ:PRVT) a worldwide leader in premium quality adult entertainment content, today announced an agreement to offer its vast library of content on the video on demand (VOD) services of Numericable, France's leading cable TV operator, which holds 99.6% of the French cable TV market. Following the agreement with Numericable, Private content is now available to near 100% of the total French VOD market.

France is today the principal VOD market in Europe and probably the fastest growing. In 2008 Private's VOD sales in France rose by 129% compared to 2007. The latest study released by the CNC(i) shows that total revenues for French VOD rose by 84% in 2008 to Euro 53 million, compared to 2007. Further figures indicate that the adult share of total VOD sales grew from 30% to 37% for 2008.

As the largest cable TV operator in France, Numericable offers quadruple play services (Internet, fixed telephony, wireless telephony, TV) to approximately 8.3 million homes, representing 30% of all French households. Private was chosen as one of two adult content suppliers for Video Club Prive, the premium adult category on Numericable's video on demand (VOD) service.

Tim Clausen, VP of Sales and Marketing at Private Media Group commented, "The explosive growth in VOD, especially in the adult category, offers a significant opportunity for Private and platform operators alike. We are very excited to be featured on Numericable, which reaches a almost a third of French households and is a world leader in the deployment of digital and fiber optic technology to supply their customers with HD TV, VOD and high speed 100Mb Internet. With extensive exposure and premium positioning, tied to marketing support, we expect to see further substantial revenue increments and impact on net income from this rapidly growing audience."

Raphael Porte, Marketing and Product Strategy Director at Numericable said: "We are delighted to have Private as one of the two exclusive suppliers on our Club Prive service. To satisfy high growth demand for the adult category we need a constant supply of quality titles from a brand that the customer knows and will purchase. Private's global brand equity and unequalled product library guarantee a successful take up of our premium adult offer. We look forward to working together."

   Notes to the Editor:     Footnote   (i)  Centre National de la Cinematographie, Dossier #309 : Le Marche de        la Video - March 2009, data by GfK NPA Conseil     About Numericable  

Numericable is the only major cable operator in France. It operates the leading alternative very high speed network, covering close to 10 million households and providing high definition television, video on demand, very high speed Internet and telephony services. Numericable has 3.5 million television subscribers, 1 million Internet subscribers and 753,000 fixed line telephone subscribers. To its cable TV subscribers, the company offers more than 220 TV channels. The company is the first operator to have massively deployed its own fiber network in France. This unique fiber network already passes over 3.2 million households and will be extended to 8 million households in the coming years. Numericable is part of the Numericable-Completel Group. In addition to the services offered by Numericable, Completel offers differentiated services to corporate customers using the largest alternative metropolitan fiber access network and the third largest DSL network in France. The group had 1.3 billion euro in net sales in 2008 and it has 2,000 employees.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group (PRVT) is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including mobile telephone handsets via 85 network operators in 36 countries, digital TV via 35 platforms in 18 countries, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products. Private is the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

   Corporate site: prvt.com, consumer site: private. com    Disclaimer  

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. Forward-looking statements in this press release include expectations about the timing of the merger and the satisfaction of closing conditions to the transaction, including the receipt of regulatory approvals. Actual results may differ materially from those contained in the forward-looking statements in this press release. Private undertakes no obligation to, and does not intend to, update these forward-looking statements to reflect events or circumstances occurring after this press release. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. In addition, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

   For further information please contact:   Simon Jordan   Marketing Department   Private Media Group   Tel +34 93-620 80 90   simon.jordan@private.com  

First Call Analyst:
FCMN Contact:

Source: Private Media Group

CONTACT: Simon Jordan, Marketing Department of Private Media Group, +34
93-620 80 90, simon.jordan@private.com

Web Site: http://www.prvt.com/

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Profile: International Entertainment