Outdoor Channel Broadens Distribution in Detroit Through Launch on Comcast Digital Basic Cable

Outdoor Channel Broadens Distribution in Detroit Through Launch on Comcast Digital Basic Cable

TEMECULA, Calif., Oct. 5 /PRNewswire-FirstCall/ -- Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) , America's leader in Outdoor TV, today announced that the network will be moved to a more broadly distributed Digital Preferred tier on Comcast Digital Cable, Channel 730 in South East Michigan and Flint Michigan. As a result, more Comcast subscribers throughout Michigan can view Outdoor Channel's popular lineup of hunting, fishing, shooting and adventure content. This change was effective September 21, 2009

"We are excited to deepen our affiliation with Comcast and broaden our distribution throughout Michigan, a State that has a deep-rooted passion for fishing and outdoor adventure," said Tom Hornish, COO at Outdoor Channel.

"These markets are home to many subscribers that are passionate outdoor enthusiasts. In fact, Michigan is the nation's freshwater fishing capital. Now, these avid outdoor enthusiasts can easily enjoy our high quality, category-leading special interest programming," added Randy Brown, Senior Vice President, Affiliate Sales and Marketing at Outdoor Channel.

"Outdoor Channel is a great addition to the Digital Preferred lineup," said Alan Clairmont, Vice President, Sales and Marketing for Comcast Michigan. "We are pleased to make Outdoor Channel's top-ranked programming more widely available in our region."

Outdoor Channel takes viewers across the country and around the world, sharing unmatched thrills and experiences through the eyes of esteemed outdoor personalities. The network estimates the tier launch will result in an incremental increase of around 370,000 subscribers. Outdoor Channel cannot predict the impact, if any, such additional paying subscribers may have on Outdoor Channel's Nielsen Universe Estimate.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Nielsen Media Research Universe Estimates for Outdoor Channel

Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 31.2 million cable and satellite subscribers for September 2009. Please note that this estimate regarding Outdoor Channel's subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of Outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.

About Comcast Corporation

Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.9 million cable customers, 15.3 million high-speed Internet customers, and 7.0 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

Comcast's Michigan Region serves more than 1.2 million customers statewide and employs more than 4,200 people. Comcast has three major call centers located in the state and houses its Michigan Region.

Safe Harbor Statement

Statements in this news release that are not historical are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, including statements, without limitation, about our expectations, beliefs, intentions, strategies regarding the future long-term value of the company resulting from the company's current actions or strategic initiatives and the future anticipated value of Outdoor Channel to our audience, distributors and advertisers. The company's actual results could differ materially from those discussed in any forward-looking statements. The company intends that such forward-looking statements be subject to the safe-harbor provisions contained in those sections. Such statements involve significant risks and uncertainties and are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements. Such factors include but are not limited to: (1) service providers discontinuing or refraining from carrying Outdoor Channel; (2) a decline in the number of viewers from having Outdoor Channel placed in unpopular cable or satellite packages, or increases in subscription fees, established by the service providers; (3) liabilities resulting from an aerial camera falling; (4) a decrease in advertising revenue as a result of a deterioration in general economic conditions; (5) managing the company's growth and the integration of acquisitions; and other factors which are discussed in the company's filings with the Securities and Exchange Commission. For these forward-looking statements, the company claims the protection of the safe harbor for forward-looking statements in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

First Call Analyst:
FCMN Contact: nancy@braincomm.com

Source: Outdoor Channel Holdings, Inc.

CONTACT: For Company, Tom Hornish, Chief Operating Officer,
+1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or For Investors, Brad
Edwards, +1-212-986-6667, edwards@braincomm.com; or For Media, Nancy Zakhary,
+1-212-986-6667, nancy@braincomm.com, both of Brainerd Communicators, Inc. for
Outdoor Channel Holdings, Inc.

Web Site: http://www.outdoorchannel.com/

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Profile: International Entertainment