Qin Jia Yuan Provides One-Stop Media and Marketing Consultant Services to Hong Kong Trade Development Council for Mainland China Market

Qin Jia Yuan Provides One-Stop Media and Marketing Consultant Services to Hong Kong Trade Development Council for Mainland China Market

HONG KONG, Oct. 5 /PRNewswire-Asia/ -- Qin Jia Yuan Media Services Company Limited (Stock Code: 2366, hereinafter referred to as Qin Jia Yuan or the Group) announced that it was appointed as the promotion planner by The Hong Kong Trade Development Council ("HKTDC") for the "Style Hong Kong Show" exhibition held in Chongqing in November this year, including media public relations, promotion, TV program production and broadcasting.

The steady economic growth in China and its strategy to boost domestic consumption at a time when the weakened European and US market has constrained the export business in Hong Kong, Mainland China is undoubtedly a key potential market for products made in and distributed through Hong Kong. HKTDC, accordingly, has been actively planning to introduce and promote products made in Hong Kong to the Mainland merchants. The first "Hong Kong Design Gallery" set up in Beijing and the exhibition of Hong Kong goods held in Wuhan of Hubei in this summer have attracted the attention and patronage from the Mainland market.

Dr. Leung Fung-yee, Anita, CEO of Qin Jia Yuan, said, "The appointment of Qin Jia Yuan to provide PR consultancy services for the "Style Hong Kong Show" by HKTDC to strengthen the event's promotional effect in the domestic PRC market shows that Qin Jia Yuan is a one-stop service agency for media promotion and market planning with trusted reputation in the market."

Dr. Leung said that Qin Jia Yuan will produce a special TV program for the "Style Hong Kong Show" in the Chongqing Fair and arrange for broadcasting in all TV channels in Chongqing. It will also design a series of PR promotional activities including the election of three candidates in Chongqing who will come to Hong Kong with the Qin Jia Yuan crew to become real examples for Mainlanders changing into the Hong Kong style so as to demonstrate the magnificent effect of Hong Kong products to the audience in Chongqing and the whole nation. Qin Jia Yuan will also utilize the resource of its subsidiary, QJY Impact (China) Entertainment Services Company Limited, to design and organize a promotional activity to be attended Hong Kong stars and to add a Hong Kong touch for the Chongqing exhibition.

David Liu, Chairman of Qin Jia Yuan's business planning committee, said, "The provision of PR consultancy service to the HKTDC demonstrated the abundant media and sales resources, extensive cross-media coverage, and expertise and experience in the full scope communication sector of Qin Jia Yuan. The appointment also allows Qin Jia Yuan to establish and develop an international client network which includes various trade and tourism promotional institutions abroad as well as international enterprises which intend to participate in the enormous market in the PRC."

The "Style Hong Kong Show" will be held in Chongqing for five consecutive days from 13 November this year with exhibiting units of over 320 Hong Kong companies, which is the largest domestic exhibition for Hong Kong products.

  For media enquiries, please contact:   Trimaran Corporate Communications:     Canny Liu    Senior Account Executive    Tel: +852-3101-4684     Katherine Chan    Account Executive    Tel: +852-3101-4683  

Source: Qin Jia Yuan Media Services Company Limited

CONTACT: Canny Liu, +852-3101-4684; Katherine Chan, +852-3101-4683, both
of Trimaran Corporate Communications for Qin Jia Yuan Media Services Company
Limited

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Profile: International Entertainment