Odd Lot Entertainment, Lionsgate and Videocine Announce Pre-Production and Cast on FROM PRADA TO NADA

Odd Lot Entertainment, Lionsgate and Videocine Announce Pre-Production and Cast on FROM PRADA TO NADA

All-Star Latin Cast Includes Adriana Barraza, Camilla Belle, and Alexa Vega Principal photography set to start November 2, 2009

LOS ANGELES and VANCOUVER, British Columbia, Oct. 15 /PRNewswire-FirstCall/ -- Odd Lot Entertainment, Lionsgate (NYSE:LGF) , the leading next generation studio, and Videocine announced today the start of pre-production on an English-language Mexican-US co-production film, entitled From Prada To Nada.

Cannes Golden Camera-winner and Alma-nominated director Fina Torres (Woman on Top, Oriana) will helm a contemporary, Latina version of Jane Austen's classic novel Sense and Sensibility. Academy Award and Golden Globe nominated actress Adriana Barraza (Babel, Drag Me to Hell, Amores Perros), Camilla Belle (When A Stranger Calls, 10,000 B.C., The Ballad of Jack and Rose), Alexa Vega (Spy Kids trilogy, ABC Family's Ruby and the Rockits), Wilmer Valderrama (The Dry Land, That 70's Show) and Kuno Becker (Goal! trilogy) are set to star in this ensemble romantic comedy.

A whimsical spin on Austen's original, From Prada to Nada follows two spoiled sisters when they are left penniless after the sudden death of their father. Forced to move in with their estranged aunt in East Los Angeles, this is a fish-out-of-water story where the girls ultimately find romance, as well as a love for their culture. Torres co-wrote the script with Chicano dramatist Luis Alfaro (Electricidad).

Odd Lot, Lionsgate and Videocine are production, financing and distribution partners on the film. Odd Lot's Gigi Pritzker and Linda McDonough will produce, along with Rossana Arau and Gary Gilbert.

"Fina's decadent filmic style, combined with a socially relevant and hip story, drew together our exceptional and fresh cast," says McDonough. Continued Prizker, "I believe in telling stories with a cultural basis, and of course I also believe in smart deals - From Prada to Nada does both."

The deal was engineered by Odd Lot COO Bill Lischak, Lionsgate President and co-COO Steve Beeks and Videocine Vice President Fernando Perez Gavilan. "We were intrigued by the prospect of supporting this creative property with our unique strategic distribution relationship with Videocine," Beeks said of the partnership. Lionsgate will distribute in North America and Odd Lot International will handle sales in foreign territories at the upcoming AFM. Lionsgate Executive Vice President, Production Lisa Ellzey spearheaded the film's creative development at Lionsgate.

Barraza is repped by Craig Shapiro at Innovative Artists and Javier Contreras at Magnolia Entertainment; Belle by Brent Morley at WME and attorneys Marcy Morris and Darren Trattner; Vega by Ro Diamond at SDB Partners and John Carrabino at John Carrabino Management; Valderrama by Shani Rosenzweig and Carlos Carreras at UTA; and Becker by Carlos Gonzalez at The Gersh Agency, Ivan De Paz at DePaz Management and Fabiola Pena at Talent on the Road Management.

About Odd Lot Entertainment

Founded in 2001 by producer Gigi Pritzker (The Wedding Planner), Odd Lot Entertainment is a Los Angeles-based company that develops, finances, produces, and arranges distribution for commercial film properties in the $5-$60 million range, both in the domestic and international markets. Current productions include the feature Rabbit Hole, based on the Pulitzer Prize-winning play, starring Nicole Kidman, Aaron Eckhart and Dianne Wiest, and directed by John Cameron Mitchell. Recently completed projects include Frank Miller's The Spirit, starring Samuel L. Jackson, Scarlett Johansson and Eva Mendes; The Open Road, starring Jeff Bridges, Justin Timberlake and Kate Mara; and Green Street 2: Stand Your Ground, the follow-up to the 2005 SXSX Special Jury Award-winner Green Street Hooligans.

Recent projects for Odd Lot International are the ground-breaking dance movie B-Girl; the action-adventure fantasy The Great Ghost Rescue based on the popular children's book by Eva Ibboston; and Good starring Viggo Mortensen. For more information, visit www.oddlotentertainment.com

About Lionsgate

Lionsgate (NYSE:LGF) is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel platform assets, including TV Guide Network in partnership with JPMorgan's One Equity Partners and Allen Shapiro, the Epix multiplatform channel expected to launch in October 2009 with partners Viacom and MGM, the FEARnet branded horror channel with partners Comcast and Sony, and the KIX and Thrill branded action and horror channels in Asia. Its feature film business achieved a number one box office opening weekend in September 2009 with the eighth film in the Tyler Perry franchise, I CAN DO BAD ALL BY MYSELF, with the sixth film in the SAW franchise opening in October 2009. The Company's home entertainment business has grown to more than 7% market share and leads the industry in its box office-to-DVD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.

About Videocine

Videocine produces and distributes films through VIDEOCINE Distribution and VIDEOCINE Production.

   -- VIDEOCINE Distribution. - Distributes theatrical films across all      windows. Videocine distributes films from independent production      companies, both national and international titles and also distributes      its own productions.      Videocine is the most important distributor of Mexican films,      Including 8 from the top 20 Mexican films in terms of box office.    -- VIDEOCINE Production. - Produces and coproduces Mexican theatrical      films.   

VIDEOCINE takes active part in the national cinematographic industry, being a member of CANACINE's (National Cinematographic Industry Chamber) distribution area, Videocine is a member to AMPI (Independent Mexican Producers Association) and to the AMPYDPM and RM (Producers and Distributors for Mexican Movies Association).

   Odd Lot Media Contact:  Andrew Boyd   VP Worldwide Marketing & Publicity   T. 310-652-0999   boyd@oddlotent.com    Lionsgate Media Contact: Peter Wilkes   SVP Investor Relations & Executive Communications   T. 310-255-3726   pwilkes@lionsgate.com  

First Call Analyst:
FCMN Contact: alynch@lionsgate.com

Source: Lionsgate

CONTACT: Andrew Boyd of Odd Lot Media, +1-310-652-0999,
boyd@oddlotent.com; or Peter Wilkes, SVP Investor Relations & Executive
Communications of Lionsgate, +1-310-255-3726, pwilkes@lionsgate.com

Web Site: http://lionsgate.com/
http://www.oddlotentertainment.com/

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Profile: International Entertainment