Lionsgate Reinvents the Soundtrack With Mad Men Character AM Radio Playlists

Lionsgate Reinvents the Soundtrack With Mad Men Character AM Radio Playlists

SET FOR EXCLUSIVE ITUNES RELEASE OCTOBER 27TH ON VERVE RECORDS FIVE-SONG PLAYLISTS INSPIRED BY POPULAR MAD MEN CHARACTERS FEATURE ELLA FITZGERALD, SMOKEY ROBINSON, DEAN MARTIN, THE PLATTERS AND MORE

LOS ANGELES, Oct. 27 /PRNewswire/ -- Lionsgate Television Music announces the release of the Mad Men Character AM Radio Playlists on October 27th on Verve Records, exclusively in the iTunes Store. The playlists, a collaborative effort among Mad Men Executive Producers Matthew Weiner and Scott Hornbacher and Composer David Carbonara, Universal Music Senior VP Tom Rowland and Film and TV Music Director Allison Wood, Lionsgate Senior VP of TV Music Russell Ziecker and Chop Shop's Alexandra Patsavas, conceptually reinvent the soundtrack experience, offering audiences a new way to enjoy their favorite show.

Each of the five-song playlists is made up of selections taken from the massive Universal Music catalog, and inspired by one of seven characters from the hit series: Betty Draper, Don Draper, Salvatore Romano, Roger Sterling, Joan Harris, Peggy Olson and Pete Campbell. The songs shed new light on these characters, exploring their personalities and offering a unique, intimate perspective. As selections were made and the playlists emerged from an original library of nearly 900 songs, they began to take on a life of their own, becoming dialogues among the various characters from which their inspiration came. Don Draper's "Misery" (Barrett Strong) appeared as a response to wife Betty's "Too Many Secrets" (Patsy Cline.)

Selections from the Mad Men AM Radio Character Playlists include music from Ella Fitzgerald, Patsy Cline, Smokey Robinson, Dean Martin, Sammy Davis Jr., The Platters and a host of other cornerstones from Verve jazz greats, Motown hits, Decca classics, soul and R & B. Not only do the playlists provide added intrigue to the already-engrossing drama of Mad Men, but they also revitalize a collection of musical gems from a bygone era, reviving hits and unearthing deep tracks to give fans another reason to love the show.

The playlists will be available in the iTunes store on October 27th; there will also be a special insert with the Mad Men Season Three home video/DVD that offers consumers special tracks and downloads.

About MAD MEN:

Recently renewed for a fourth season on the heels of a successful Season 3 debut, MAD MEN burst onto the scene when it debuted on AMC in July 2007 and quickly became one of the most talked about series on television. Set in 1960s New York, MAD MEN is a sexy and provocative original drama that follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising. Created by Emmy® and Golden Globe® Award-winner Matthew Weiner, the show's cast includes Golden Globe-winner Jon Hamm, January Jones, Elisabeth Moss, Vincent Kartheiser, Christina Hendricks, and John Slattery, and guest stars legendary stage and screen actor Robert Morse.

   About Lionsgate (NYSE:LGF)     and Lionsgate Music:    About LIONSGATE  

Lionsgate (NYSE:LGF) is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury, and an array of channel platform assets. Lionsgate has nearly 20 television series airing or scheduled to air on 11 different networks from its in-house production operations and through distribution by Debmar-Mercury. Its programming roster is headed by such critically-acclaimed and groundbreaking shows as Mad Men, Weeds, Nurse Jackie, Crash, Tyler Perry's House of Payne, Meet The Browns, The Wendy Williams Show and Paris Hilton's My New BFF. Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.

About LIONSGATE MUSIC

Lionsgate Music oversees music for Lionsgate's film and TV slate, builds the company's music publishing assets and releases its soundtracks and scores. The music team has received two Oscar nominations for Marco Beltrami's score for 3:10 To Yuma and for Bird York's song "In The Deep" for Best Picture Winner Crash. Among the projects currently in the works is the third season of AMC's Golden Globe-winning series Mad Men scored by the critically lauded composer David Carbonara. In addition to the new season, Lionsgate Music continues to showcase its live musical revue, A Night On The Town With 'Mad Men,' with more performances slated. The production, which originally premiered last fall to rave reviews at Los Angeles' El Rey Theatre, is a night of music, comedy and cocktails with the cast and crew of the hit show. Other current projects include the Starz! series CRASH featuring music from Paul McCartney and The Doors, and SHRINK, the new movie starring Kevin Spacey with new music from Jackson Browne. Upcoming projects include PRECIOUS, directed by Lee Daniels and presented by Oprah Winfrey and Tyler Perry. The film stars Mariah Carey and features music by Mary J. Blige and Mariah Carey. PRECIOUS has already attracted significant buzz since it moved audiences and critics at the 2009 Sundance Film Festival, under the title PUSH. Other items on deck at Lionsgate Music include the Jim Sheriden film BROTHERS with music from U2, and THE EXPENDABLES, directed by and starring Sylvester Stallone.

About Universal Music Enterprises:

Universal Music Enterprises (UMe) is the centralized U.S. catalog and special markets entity for Universal Music Group. Working in conjunction with all of the company's record labels, UMe provides a frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives and opportunities in new technological fields. UMe is also designed to aggressively develop a cohesive and strategic approach to maximizing catalog repertoire by initiating and implementing integrated marketing campaigns, direct to consumer programs, brand management initiatives and strategic partnerships.

First Call Analyst:
FCMN Contact:

Source: Universal Music Enterprises

CONTACT: Jim Merlis or Bobbie Gale, both of BIG HASSLE MEDIA,
+1-310-204-0200, for Lionsgate Music; or Sujata Murthy of Universal Music
Enterprises, +1-310 865-8912, sujata.murthy@umusic.com

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Profile: International Entertainment