International Entertainment News: Photos: DJ Hero(TM) -- the Most-Anticipated New Music Game of the Year -- Spins onto Store Shelves Nationwide

Photos: DJ Hero(TM) -- the Most-Anticipated New Music Game of the Year -- Spins onto Store Shelves Nationwide

DJ Hero Renegade Edition Features Premium Renegade Turntable Controller, Case, Stand and Exclusive DJ Hero Renegade 2-CD pack from JAY-Z and EMINEM 93 Exclusive Original Mixes from World Renowned DJ's Bring Unprecedented Variety of Music Spanning Hip Hop, Rock, Pop, Dance and R&B to the Music Game Genre

SANTA MONICA, Calif., Oct. 27 /PRNewswire-FirstCall/ -- The party has started with the most anticipated music game of the year, as DJ Hero(TM) is now available at retail stores nationwide, Activision Publishing Inc. (NASDAQ: ATVI) today announced. DJ Hero invites audiences of all kinds to the party, bringing living room legends to the main stage with the newest innovation in music gaming with an exclusive 93-mix track list, created by a host of legendary DJs uniquely blending almost every genre of music including hip hop, rock, pop, R&B and dance. Featuring electrifying gameplay that incorporates the fundamentals of DJing in a fun and accessible format, and booming tracks from Rihanna to The Killers; Marvin Gaye to Daft Punk; Queen to the Black Eyed Peas, DJ Hero provides consumers an opportunity to interact and listen to music unlike ever before. Heightening the euphoric experience, the DJ Hero Renegade Edition delivers exclusive special edition hardware and a limited edition CD collaboration between two cultural icons - JAY-Z, the most successful solo recording artist of all time and hip hop legend, EMINEM - introducing unreleased material from EMINEM and JAY-Z's first ever "best of" compilation.

To view the Multimedia News Release, go to: http://multivu.prnewswire.com/mnr/djhero/40706/

   (Photo:  http://www.newscom.com/cgi-bin/prnh/20091027/NY99519)    The game has already received global accolades:

"DJ Hero is an impressive piece of work..." with "...infectiously inventive mash-ups." - Entertainment Weekly

"One of the best games I've played this year" with "the best soundtrack for any music game, ever" and "You're going to want to have DJ Hero on hand for your next party." - 9/10 - IGN.com Editors' Choice Award. - IGN.com

"The best music game of the year and a leap forward for the genre." - 92/100 - GamesMaster Magazine

"DJ Hero allows a player to get lost in a DJ universe, creating a genuine experience," said JAY-Z. "It's a perfect way to expose hip hop as all encompassing of every musical genre and how the DJ combines everything to make great music."

"I think that the cool thing about DJ Hero is that the music is actually part of the gameplay," said EMINEM. "You get a chance to experience what it's like to be a DJ and scratch up different songs of mine in really great mixes."

"When artists with the global appeal and cultural significance like JAY-Z and EMINEM come together you know it's something groundbreaking," said Dan Rosensweig, President and CEO of Guitar Hero. "DJ Hero pushes the boundaries of music and gaming with original music mixes and innovative game play that put the power of the DJ and the artistry of hip hop music into the hands of consumers around the world."

Expanding upon the revolutionary easy to pick up/challenging to master gameplay mechanics developed and refined in Guitar Hero®, DJ Hero delivers an all-new interactive music experience that allows players to start the party and not only experience, but to hear music in an all-new way. Featuring mixes created by DJ AM, Cut Chemist, Grandmaster Flash, DJ Jazzy Jeff, J. Period, DJ Shadow, DJ Z-Trip and more, spinning over 100 individual songs, highlighted in 93 unique never-before-released mixes that blend genres of music, including hip-hop, pop, rock and dance, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into the DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, crossfading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party.

The DJ Hero Renegade Edition includes a copy of the game, a premium Renegade turntable controller, hardshell turntable carrying case that converts to a performance-ready DJ stand, and an exclusive JAY-Z and EMINEM 2-CD pack featuring "best of" and new, unreleased material.

Available now, DJ Hero was developed by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii(TM) system from Nintendo. The game is rated "T" (Teen - Mild Suggestive Themes, Lyrics) by the ESRB. For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero.

Activision Publishing Broadcast Media Center

Members of the media can visit Activision Publishing's Broadcast Media Center to download broadcast quality video and web-ready video and high-resolution images. Members of the media using Pathfire can take advantage of a Pathfire enabled video download.

   Broadcast Media Center: http://usngondemand.com/index.php    About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," "future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All rights reserved.

First Call Analyst:
FCMN Contact: ksouthey@activision.com

Photo: http://www.newscom.com/cgi-bin/prnh/20091027/NY99519
PRN Photo Desk, photodesk@prnewswire.com Video: http://multivu.prnewswire.com/mnr/djhero/40706

Source: Activision Publishing, Inc.

CONTACT: Aaron Ross Grant, Manager, Public Relations, Guitar Hero,
aaron.grant@guitarhero.com, +1-310-255-2535

Web Site: http://www.activision.com/

Company News On-Call: http://www.prnewswire.com/comp/007396.html

Profile: International Entertainment